KelloggMktgConf
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Article to recap the exec round table at plus a link to panel videos: ^JF
8:21 AM Feb 2nd
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Thank you too our wonderful Twitter Community! Hope to see you at the Reception! ^JF
1:39 PM Jan 23rd
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Interested in webdesign check out Disney's Give a Day Get a Day muppet invitation. One of the most interesting designs I've seen in yrs
1:38 PM Jan 23rd
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RT @: - Between media and email campaigns - Disney took their message to the streets- literally
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1:23 PM Jan 23rd
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RT @: Disney keynote:
1:20 PM Jan 23rd
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Surprise: Giving everyone free admission on your Birthday.
1:18 PM Jan 23rd
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RT @: EVP of Disney Resorts, Jim Alessandro: engagement = relevant + surprise
1:17 PM Jan 23rd
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RT @: - Great celebration marketing campaign
1:15 PM Jan 23rd
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Disney: Despite the explosion of channels the fundamentals of marketing remain the same: know your audience
1:14 PM Jan 23rd
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We're going to Disney with Jim Alessandro SVP of Global Marketing Strategy and Planning of Walt Disney Parks and Resorts.
1:13 PM Jan 23rd
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RT @: Jim McGinness '91 EVP Activision his strategy recognizes how vocal minority is different than universe of ga
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1:07 PM Jan 23rd
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RT @: Soc Media takes time. You don't walk into a bar and start dancing on the table right away. (Jen Houston)
12:42 PM Jan 23rd
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RT @: Go to and use keywords to understand the size of your audience. Tip at
12:39 PM Jan 23rd
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Consumer Insight: Most affluent households are exhibiting the most cost saving behaviors not the households most impacted.
12:38 PM Jan 23rd
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RT @: 90% of SM is conversation and 10% is monetized. It depends on your goals.
12:32 PM Jan 23rd
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If you have a problem with your product: face it, figure it out, fix it.
12:31 PM Jan 23rd
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RT @: Trends in social media next few yrs? Mobile, privacy, location based, integration, filtering per SM panel
12:26 PM Jan 23rd
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CP: Address and leverage what people love about your product not what they hate. ~Rose Cameron
12:25 PM Jan 23rd
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RT @: Multi-generation hholds are underserved: 20% of boomers live w/ 1 or more parents, half say they have or expect kids to l
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12:13 PM Jan 23rd
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RT @: Jennifer Houston just nailed it! Empower your people with soc media. Hire the right people. They ARE your brand.
12:04 PM Jan 23rd
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