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KNLorenz

@GroovyMail Agreed! 7:37 AM May 25th via TweetDeck in reply to GroovyMail
Good reminder from @jacaldwell re: best practices. I am a fan of breaking the mold, but the BPs are there for a reason: bit.ly/KJVRqK 12:54 AM May 25th via TweetDeck
Not sure whether to laugh or cry at this unsub confirm email wrapped in a "welcome!" banner... twitter.com/KNLorenz/statu… 7:28 AM May 24th via web
This is especially important for cyclical & long-sale products: bit.ly/MJQH23 Instead of sending to send, send for value. 6:17 AM May 24th via TweetDeck
Taming Gmail - good case, but is it sustainable if they've stopped efforts or will they have to do ongoing campaigns? bit.ly/JYlHcZ 4:32 AM May 24th via TweetDeck
Happen to be in Singapore on June 13? Come see me present email marketing strategies at ad:tech: bit.ly/LotwIw 7:01 AM May 23rd via TweetDeck
@DeniseInAsia @Jackydoy Yes thank you, I will try to represent @apsis well at Ad:tech Singapore :) 7:00 AM May 23rd via TweetDeck
One of the key strategies for marketing? Know your audience & speak to that audience in a voice they relate to, addressing their needs. 2:46 AM May 22nd via TweetDeck
This highlights the danger of dipping into discounting b/c then that's what you're known for & it's hard to reverse: bit.ly/KBMskq 2:40 AM May 21st via TweetDeck
Interesting stats regarding top-level domain engagement rates with emails from @returnpath & @otherinbox: bit.ly/LMCn62 2:23 AM May 15th via TweetDeck
@danielhaaf Can I help resolve any issues regarding Apsis? 2:14 AM May 15th via TweetDeck in reply to danielhaaf
@omgitsonlyalex Thanks for the #ff! Have a good weekend! 7:20 AM May 11th via TweetDeck in reply to omgitsonlyalex
@alexcwilliams @rorycarlyle But, with that said, every email should be actionable & push towards an ultimate action. 11:08 PM May 10th via TweetDeck
@rorycarlyle @alexcwilliams If emails a marketer sends ultimately doesn't result in an action being taken, it's a failure. Like all mkting. 10:56 PM May 10th via TweetDeck
@rorycarlyle @alexcwilliams Not at all re: action in the email. Action could be store visits, forwarding to a friend, purchasing when ready 10:54 PM May 10th via TweetDeck
@omgitsonlyalex @alexcwilliams Email's not a brand-building channel IMO. If they come back & buy later, that is an action, & thus success. 12:31 AM May 10th via TweetDeck
@alexcwilliams The goal of email is some action. It can be relationship-building, but if at the end of the day they don't act, not good. 12:30 AM May 10th via TweetDeck in reply to alexcwilliams
@TimRoman Is it worth responding, in your opinion, to a thread like this? 12:07 AM May 10th via TweetDeck in reply to TimRoman
@jvanrijn And yet it's accepted as the truth if someone important says it. See the FB guru guy that responded to that thread. 12:06 AM May 10th via TweetDeck in reply to jvanrijn
I don't care if someone opens my email if they don't subsequently take the action I want them to take. High opens, low action is a failure. 12:04 AM May 10th via TweetDeck

Name Kelly Lorenz
Location Malmo, Sweden
Web http://apsis.com
Bio Marketing Strategist, blogger, avid cyclist & runner, traveler (originally from NC, USA), Pug aficionado, movie quoter