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JulieKirby

  1. RT @BrennerMichael: demand creation is moving from outbound to: inbound plus outbound plus sales-driven demand #sds12
  2. Investing in marketing roles for Social Media isn't enough. You have to create a clear plan for attribution of rev from this vehicle. #sds12
  3. Big madmen agencies better watch out-they just don't have all the skills required. #sds12
  4. Given 10 percent more budget CMOS said they would spend it on demand generation. #sds12
  5. Having great leads is no longer enough-we have to enable sales to address effectively. #sds12
  6. Sales enablement is number one ask from sales to CMOS. #sds12
  7. RT @RossGraber: Time. Theory. Transparency & TRAINING! @symantec #sds12 Excellent pillars for predictive modelling!
  8. Data takes the emotions out of budget conversations--It's your best friend #sds12
  9. Agreed! RT @bethtorrie: #sds12 symantec session is really impressive; fabulously complex concepts broken down to get more revenue.
  10. RT @MarkBLevinson: #sds12 symantec mktg has consistent data driven conversations with sales - great take away!
  11. Get ready to get dirty with your data! #sds12
  12. RT @jchernov: Why marketing automation vendors are talking content marketing & inbound marketing: elq.to/JZvBuV
  13. RT @BrennerMichael: Upside down waterfall tells you what could happen, not what did happen. Predictive modeling so important! #Sds12
  14. RT @btobmagazine: @siriusdecisions: Demand Waterfall gets an overhaul bit.ly/JnHo6X #sds12
  15. "Looking in the rearview mirror is not enough. Marketers must move towards predictive modeling"-Says April Brown of @leftbraindga #sds12
  16. Very true! RT @BrennerMichael: Road to revenue starts with thought leadership - Symantec #Sds12
  17. #sds12 plan 2 predict tool story being told by Symantec.
  18. Ideation and credibility reach nirvana when thought leadership is baked into a company's culture. #sds12
  19. Two axes: Ideation and credibility. Not just how clever you are but does the audience think you're credible? #sds12