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JohnAllsoppIM

  1. Share what you do .. with enough eyeballs, all problems are trivial awe.sm/5uOSe
  2. Audioboo: Internet marketing 5-a-day 28 May 2012 boo.fm/b822071 #graphicdesign #informationarchitecture #usability #websitetrust
  3. Does your copy pass the SLAP test? Do your readers stop, look, act and purchase? awe.sm/5uORh p66
  4. If you go to your Twitter profile, click 'lists', then 'member of', you can see the lists people have added you to.
  5. Google doesn't rule everywhere awe.sm/5tFY2
  6. Show that there are real people behind your website awe.sm/5tF5n point 4
  7. "meaningfully contribute to local, national & int'l communities by care, honesty, fairness & respect": Body Shop again awe.sm/5tF5A
  8. How you organise information on your website for best utility, ease of use and navigation, that's Information Architecture & it's important
  9. Attractive things work better awe.sm/5tEq2 p110
  10. Fear of losing security is a big motivator awe.sm/5tEoF p109
  11. We have three brains: new brain for logic, mid brain for emotion, & old brain for survival. Try to appeal to all three. awe.sm/5t7S3
  12. Audioboo: Internet marketing 5-a-day 25 May 2012 boo.fm/b818400 #flipboard #photographs #viralmarketing
  13. the Blogosphere isn't just 'all the blogs', it's the relationships and community between bloggers awe.sm/5t7H8
  14. In awe.sm/5t7F9 the deference to authority study cited is from 1966. I'm thinking we are much more likely now to question authority
  15. That photograph awe.sm/5t7Db is there to provide a grounding, point 2: awe.sm/5t7Dn
  16. Do less (focus) awe.sm/5t780
  17. "Photographs beat illustrations. Before and after photographs work." < wonder if this is out of date. Video beats both now there's Photoshop
  18. @beamoogaloo Funny, wow &/or emotion are the viral drivers according to amazon.co.uk/gp/product/111… p192
  19. It's viral if it makes you go "Holy sweet Jesus, did you see that?" If you just have to share it, that's viral. awe.sm/5sp1a
  20. Re the Flipboard video awe.sm/5sp0L what enrages me is its passivity. He smugly consumes his friends, but does not contribute.