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jimnovo

@monitus Not that hard when you get an email alert! But thanks... 11:47 AM May 11th via Seesmic twhirl in reply to monitus
Time to think about attribution differently - mix and effect - details between (sequence) unknowable: is.gd/54lMa2 11:45 AM May 11th via Seesmic twhirl
This change to AdWords Even Rotation is going to screw up a ton of testing programs: is.gd/QK6x7t #measure 9:32 AM May 3rd via Seesmic twhirl
Fader: "data fetish" with every new trackable technology...but basic patterns are surprisingly consistent is.gd/RaLzBq #measure 7:49 AM May 3rd via Seesmic twhirl
Peter Fader brings some reality to "Big Data" and how people should approach analytics: 7:45 AM May 3rd via Seesmic twhirl
@brandingme So full circle, heuristic=a story, analyst=story teller; drag the story out of gut feeler & prove/disprove #measure 5:28 AM Apr 19th via Seesmic twhirl in reply to brandingme
If Online = Display & Branding = Awareness, $4$, Yes: Online Doesn’t Work For Branding? is.gd/EbvwoH #measure 7:04 AM Apr 16th via Seesmic twhirl
@cjpberry Oh, so that's my problem! 1:15 PM Apr 11th via Seesmic twhirl in reply to cjpberry
@cjpberry Re: attribution series - too much logic, not nearly enough hype to be popular!! 8:55 AM Apr 11th via web in reply to cjpberry
@jiribrazda Slowly but surely, folks are starting to get it... 12:07 PM Mar 21st via web in reply to jiribrazda
Starting to think about customer analysis? Create universal context with simple framework (webinar): is.gd/FoqaB0 #measure 6:33 AM Feb 17th via Seesmic twhirl
Keep Your Data Scientist…Send Me A Data Artist! is.gd/eJwb1q 6:12 AM Feb 17th via Seesmic twhirl
Good material for starting rational discussion on valuing social media for your company: is.gd/e4433J #measure 9:39 AM Feb 15th via Seesmic twhirl
Excellent takeaways from eConsultancy on where Marketing is headed. Q: does analytics know / help? is.gd/F3qaKA #measure 4:18 PM Feb 8th via Seesmic twhirl
How do you feel about your attribution of display after reading this? is.gd/v1dlZH #measure 5:03 AM Jan 31st via Seesmic twhirl
Display ad business is truly a mess, no wonder they discount clicks as being important: is.gd/27Xl0l 5:43 AM Jan 27th via Seesmic twhirl
It’s about customers, not conversations, right? is.gd/4P4Oze 10:34 AM Jan 2nd via Seesmic twhirl
Gender, age, income - those things are just proxies for what you really want to know – what people do: is.gd/YTcMjp 5:07 AM Dec 16th, 2011 via Seesmic twhirl
RT @jacqueswarren: Don't miss out on tomorrow's release of No 2 of the WAO/FACTOR with an amazing article by @jimnovo bit.ly/oWoDDg 1:02 PM Nov 29th, 2011 via Seesmic twhirl
RT @jacqueswarren: Me on the concept of influencer & @jimnovo on intuition vs #measure in the next WAO/FACTOR bit.ly/oWoDDg 7:50 AM Nov 28th, 2011 via Seesmic twhirl

Name Jim Novo
Location Saint Petersburg, FL USA
Web http://blog.jimno...
Bio Marketing-oriented e-commerce management consultant using merchandise, operations, and customer value analysis to drive higher profits.