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JimAndrews_IEG

  1. AT&T Powers Red Bull Racing As Official Technical Supplier win.gs/KUbUla. Back in F1 #sponsorship after end of Williams deal.
  2. Barclays Swings Away From Singapore Golf #Sponsorship on.wsj.com/KpwKfb. Why? Likely lack of measurement metrics beyond media impressions
  3. Ecclestone: Formula One teams agree to race until 2020. cnn.com/2012/05/24/spo… #cnn
  4. @ChadMcEvoy Thanks for the RT!
  5. @NorrisScott1 Thanks for the follow. So glad to hear you will be joining us for the 6.20 ANA/IEG #sponsorship event in NYC. It'll be great!
  6. My latest IEG blog post: U.S Congress Launches Another Misguided Attack on #Sponsorship #NASCAR bit.ly/JDqUqr
  7. Patrick Pierce from Aon is now walking the ANA group through the ManU global #sponsorship
  8. Scott's VP of Marketing Rich Foster speaking at ANA #sponsorship meeting at @IEG office in Chicago twitter.com/JimAndrews_IEG…
  9. Scotts has negotiated pass-through rights with MLB and sponsored teams for retail promos at Lowe's, Home Depot and others. #sponsorship
  10. Why MLB for Scotts? MLB fans 32% more likely than avg to use Scott's. More authentic story than previous NASCAR #sponsorship
  11. Great questions for @IEG speakers from MillerCoors, Accenture, Whirlpool about optimizing #sponsorship portfolio management.
  12. Happy to be hosting ANA #Sponsorship Committee meeting in our office today. @IEG presenting now on selection model. Scotts is up next.
  13. Interesting AMPAS & venue went w/ Dolby v. more consumer-focused suitors 4 former Kodak Theatre #sponsorship that @IEG took part in valuing
  14. Honored to be followed by someone I have long admired from afar: @gashaheen. Thanks for the follow.
  15. My latest #sponsorship blog post: Will Sponsors Start Sharing What They Pay with Each Other? - Sponsorship.com: bit.ly/Iif4gw
  16. My latest IEG blog post: Analysis: Motorola/NFL And Dr Pepper/Chicago Bears #Sponsorship - Sponsorship.com: bit.ly/INuGYM
  17. IEG Consulting worked with Dick Clark Productions when he still owned it. Condolences to his family & colleagues. NYE won't ever be the same
  18. Re: Previous Tweet about Motorola and NFL. I think another mobile/tablet maker could do great with NFL #sponsorship given right product mix
  19. Tough call, but I think Motorola is better off: NFL, Motorola end headset #sponsorship. Crain's Chicago Business chicagobusiness.com/article/201204…