Twitter is a free service that lets you keep in touch with people through the exchange of quick, frequent answers to one simple question: What's happening? Join today to start receiving JennaWoodul's tweets.
Already using Twitter from your phone? Click here.
Sports Fans: more media consumption, on more platofrms and more discussion of ads (Julie Propper, ESPN) #womma2:26 PM Nov 19thfrom Nambu
Julie Propper, Director Ad Analytics ESPN: Sports is a key driver of social currency. Fantasy has elevated it even more. #womma2:24 PM Nov 19thfrom Nambu
When people buy advertising, they're buying the first group to see it. Second generation via WOM never accounted for. #womma2:20 PM Nov 19thfrom Nambu
When advertising is discussed, 20% more likely a strong recommendation will happen as well. (Per Keller Fay Group) #womma2:18 PM Nov 19thfrom Nambu