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JSchaeffler

  1. Premium brands are losing customers to lower priced goods because of the economic downturn RT @McKQuarterly http://bit.ly/5mbmZz #strategy
  2. @CarriBugbee I love how IKEA used Facebook photo tag and leveraged fans to promote the store http://bit.ly/60L0RI #strategy
  3. The Customer Collective features McDonald's approach to social media http://bit.ly/6lBqF8 #socialmedia-fw
  4. 2009: The Year the Flash Mob Became Played Out http://gawker.tv/5412719//gallery/ #flashmobs #viral #strategy
  5. Micro-vacation rentals www.airbnb.com, search for rooms from people with similar interests like wine, yoga, running, etc... #strategy
  6. Creative Social Blog ยป Latest VW Fun Theory video is a bottle recycling homage to video games http://bit.ly/7a5y1c #strategy
  7. Study: Twitter is 80% "Meformers" and 20% Informers - The Steve Rubel Lifestream http://bit.ly/7g9Ulk #strategy
  8. "Successful social media programs combine MarCom, Customer Service and Product Development" John Bell at WOMMA #strategy
  9. "15% of our conversations throughout the day involve a brand." Walter Carl, Ph.D at WOMMA
  10. Consumers want to be involved. Patagonia catalog includes customer photos chosen from 100k submissions. #strategy
  11. Great WOM addresses the pain consumers are facing. Great WOM is about storytelling and how your customers use the product #strategy
  12. Great Summary@BrandAutopsy of WOMMA Conference http://bit.ly/07mtari - WOM customers generate 2x more revenue #strategy
  13. @trendwatching Top 10 Trends for 2010. #8 Embedded Generosity #9 Profile Myning #10 Maturialism - http://bit.ly/21ZvNH #strategy
  14. @trendwatching Top 10 Trends for 2010. #5 Mass Mingling #6 Eco-Easy #7 Tracking & Alerting - http://bit.ly/21ZvNH #strategy
  15. @trendwatching Top 10 Trends of 2010. #1 Business as Unusual #2 Urbany #3 Real-Time Reviews #4 (F)luxury - http://bit.ly/21ZvNH #strategy
  16. RT @trendwatching: Now online: 10 Crucial Consumer Trends for 2010. Get your hands on the free PDF! -> http://trendwatching.com/briefing/
  17. @steverubel - Interesting "More than half of the Fortune 100 companies are using Twitter for customer service"http://bit.ly/4pCGJC #strategy
  18. @jowyang - Funny how the 1 strategy of the 4 social support strategies is "Do Nothing: Use Legacy Support..." http://bit.ly/2DFLvx #strategy
  19. Article from the Harvard Business Review "The Illusion of Brand Control." Can you control your brand online? http://bit.ly/fgSwd #strategy
  20. Business Week, The 25 Most Influential People on the Web. http://bit.ly/377ZLT