JSchaeffler
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Premium brands are losing customers to lower priced goods because of the economic downturn RT @
1:28 PM Dec 4th
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@ I love how IKEA used Facebook photo tag and leveraged fans to promote the store
3:14 PM Nov 25th
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in reply to CarriBugbee
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The Customer Collective features McDonald's approach to social media -fw
2:14 PM Nov 25th
from TweetDeck
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2009: The Year the Flash Mob Became Played Out
1:47 PM Nov 25th
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Micro-vacation rentals , search for rooms from people with similar interests like wine, yoga, running, etc...
11:06 PM Nov 24th
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Creative Social Blog ยป Latest VW Fun Theory video is a bottle recycling homage to video games
10:54 PM Nov 24th
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Study: Twitter is 80% "Meformers" and 20% Informers - The Steve Rubel Lifestream
10:49 PM Nov 24th
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"Successful social media programs combine MarCom, Customer Service and Product Development" John Bell at WOMMA
10:38 PM Nov 24th
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"15% of our conversations throughout the day involve a brand." Walter Carl, Ph.D at WOMMA
10:30 PM Nov 24th
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Consumers want to be involved. Patagonia catalog includes customer photos chosen from 100k submissions.
10:27 PM Nov 24th
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Great WOM addresses the pain consumers are facing. Great WOM is about storytelling and how your customers use the product
10:21 PM Nov 24th
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Great Summary@BrandAutopsy of WOMMA Conference - WOM customers generate 2x more revenue
10:15 PM Nov 24th
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@ Top 10 Trends for 2010. #8 Embedded Generosity #9 Profile Myning #10 Maturialism -
1:27 PM Nov 18th
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@ Top 10 Trends for 2010. #5 Mass Mingling #6 Eco-Easy #7 Tracking & Alerting -
1:25 PM Nov 18th
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@ Top 10 Trends of 2010. #1 Business as Unusual #2 Urbany #3 Real-Time Reviews #4 (F)luxury -
1:24 PM Nov 18th
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in reply to trendwatching
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RT @: Now online: 10 Crucial Consumer Trends for 2010. Get your hands on the free PDF! ->
1:20 PM Nov 18th
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@ - Interesting "More than half of the Fortune 100 companies are using Twitter for customer service"http://bit.ly/4pCGJC
9:58 AM Nov 18th
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in reply to steverubel
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@ - Funny how the 1 strategy of the 4 social support strategies is "Do Nothing: Use Legacy Support..."
9:55 AM Nov 18th
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in reply to jowyang
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Article from the Harvard Business Review "The Illusion of Brand Control." Can you control your brand online?
8:15 PM Nov 16th
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Business Week, The 25 Most Influential People on the Web.
8:10 PM Nov 16th
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- Name Jeff Schaeffler
- Location Vancouver
- Web http://www.linked...
- Bio Director of Strategy at Cossette (Fjord) who follows the latest in consumer trends, advertising, online marketing, design and developing customer experiences
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