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JPaulHelpsEDU

  1. I want to make sure admissions offices and higher ed marketers understand the potential of Twitter lists: http://bit.ly/2TNmQG
  2. EDU & admissions marketers, imagine the power and social promotion value of including a FB RSVP in your FB ad campaign? http://bit.ly/Z1ST8
  3. Admissions and marketing folks, save this link. Great starter guide for video blogging. Help get your messages through. http://bit.ly/x0BLo
  4. New Nielsen research on the “New Frugality” impacts the way you market to prospective students and families. http://tr.im/Atyb
  5. Good overview of Google's #sidewiki http://bit.ly/PWrQv
  6. Attention higher ed marketer. Pay attention to Google's SideWiki. It has game-changing implications for brand and message management.
  7. I'm helping schools at NACAC in Baltimore. Let me know if you want to meet up or swing by the @JamesTower booth and introduce yourself.
  8. New blog post: Which Web Site Features do Prospective Students Find Valuable? http://bit.ly/2et0L
  9. How much thought goes into your college or university's twitter communication? Good Alertbox from @NNgroup http://bit.ly/4pQfrj
  10. Congratulations to our clients (and friends) on their acknowledgements in U.S. News & World Report. http://bit.ly/qXbq3
  11. One of my favorite aspects of social web strategy is that if you can imagine it, it is possible through available tools, apps, and services.
  12. I'm testing Ping.fm to manage a social web strategy I am developing for a college in NY.
  13. NYT Article: NYT Article: Rethinking How Colleges Present Themselves on the Web http://bit.ly/IFhUa
  14. Understand higher ed marketing implications: Teens and Mobile Phones Over the Past Five Years: Pew Internet Looks Back. http://bit.ly/Izf2q
  15. Think of the retention/enrollment/admin power of building a one-stop shop for keeping current students engaged. http://www.swebapps.com/
  16. If you are a school trying to get the public excited about your institution/brand try not to ban social communication. http://bit.ly/pHfaT
  17. Pick a school you think "tweets" effectively and use this tool to view how they see Twitter when the login. http://bit.ly/1hEnU
  18. ...Or has convention taken over and made the 9 easier to navigate by the prospect?
  19. A prospect visits 10 admissions sites. 9 are structured the same, but poorly. 1 is well designed. Does the 1's usability help it stand out?
  20. http://twitpic.com/e94lz - Enrollment managers and marketers can learn a lot about communicating electronically from the format of Jakob ...