IdeAd
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YUL-LAB : génial ou suicidaire ?
1:00 PM Nov 22nd
from TypePad
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Increased reality experiences
1:27 PM Nov 21st
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just discovering techyou, a new media on innovation
6:36 AM Nov 21st
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Culture and innovation /
5:53 AM Nov 21st
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ingame advertising growing up
1:32 AM Nov 18th
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Soros on the double dip possibility
6:31 AM Nov 15th
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J'ai engagé un tueur
1:26 AM Nov 15th
from TypePad
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Delteil /adobe : "M6 replay offers the best advertising memorization support"
3:18 AM Nov 10th
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Adobe / 2009_2010 internet is overtaking tv in media consumption. while ad spend remains 4x lower
3:17 AM Nov 10th
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S. Delteil Adobe; 1 billion videos seen /day on youtube. 1 billion per month on Dailymotion; M6 14 M per month ; HULU : 583 M videos/month
3:15 AM Nov 10th
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S. Danet : " there is one thing we are sure of : advertising won't be able to finance all the new screens. new business models wanted ! "
2:53 AM Nov 10th
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P. Boutron Citroën on mobile advertising : " for us, this is future but not so close future; Contents on mobile screen are poor "
2:51 AM Nov 10th
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P; Boutron / "catch up tv on M6 is 6 times the catch up tv for Tf1"
2:48 AM Nov 10th
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P; Boutron, Citroën : "advertising is not an investment ( from a financial point of view ), it's just spending"
2:41 AM Nov 10th
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Future TV - P. Boutron Citroën / tv ad spending for Citroën : 43 %
2:39 AM Nov 10th
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Future TV : 3D TV installed in Europe in 2013 =10 M units ( from SNPTV presentation )
2:37 AM Nov 10th
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Tv regulation in France : no right for geo-targeting / no split screen ad / old laws ( before the zapping phenomenon )
2:31 AM Nov 10th
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Folowing : Advertising part : 33,6 % in FR, 33,1% in UK . Public financing FR 20 % Uk 25%; the rest is subscription
2:29 AM Nov 10th
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Sources of financing in broadcasting industry : France 10231 M€ / UK 13157 M€.
2:29 AM Nov 10th
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the future of TV advertising : tv is not dead, she's having babies :-)
2:25 AM Nov 10th
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- Name Emma
- Location Nantes/ Montreal
- Web http://idead.type...
- Bio Ideas on communication strategy and media future
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