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IdeAd

  1. YUL-LAB : génial ou suicidaire ? http://bit.ly/6FGLRo
  2. Increased reality experiences http://www.lepressing.com/m...
  3. just discovering techyou, a new media on innovation http://www.techyou.fr/
  4. Culture and innovation / http://www.latribune.fr/opi...
  5. ingame advertising growing up http://www.offremedia.com/m...
  6. Soros on the double dip possibility http://bit.ly/2lSZMv
  7. J'ai engagé un tueur http://bit.ly/3p5Sho
  8. Delteil /adobe : "M6 replay offers the best advertising memorization support"
  9. Adobe / 2009_2010 internet is overtaking tv in media consumption. while ad spend remains 4x lower
  10. S. Delteil Adobe; 1 billion videos seen /day on youtube. 1 billion per month on Dailymotion; M6 14 M per month ; HULU : 583 M videos/month
  11. S. Danet : " there is one thing we are sure of : advertising won't be able to finance all the new screens. new business models wanted ! "
  12. P. Boutron Citroën on mobile advertising : " for us, this is future but not so close future; Contents on mobile screen are poor "
  13. P; Boutron / "catch up tv on M6 is 6 times the catch up tv for Tf1"
  14. P; Boutron, Citroën : "advertising is not an investment ( from a financial point of view ), it's just spending"
  15. Future TV - P. Boutron Citroën / tv ad spending for Citroën : 43 %
  16. Future TV : 3D TV installed in Europe in 2013 =10 M units ( from SNPTV presentation )
  17. Tv regulation in France : no right for geo-targeting / no split screen ad / old laws ( before the zapping phenomenon )
  18. Folowing : Advertising part : 33,6 % in FR, 33,1% in UK . Public financing FR 20 % Uk 25%; the rest is subscription
  19. Sources of financing in broadcasting industry : France 10231 M€ / UK 13157 M€.
  20. the future of TV advertising : tv is not dead, she's having babies :-)