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ITSMA_B2B

Thx! @GeehanGroup @DanielBurstein @WhyNotJo @B2BStrategy1 @bluejean8309 @readsteven @SolutionInsight @markmccluskey @Ckochster @DirkPalder 12:45 PM May 25th via TweetDeck
SAP's Becher urges marketers 2 look beyond fire drill ow.ly/b8do1; he'll be at ITSMA's Mktg Lead Forum 6/12-13 ow.ly/b8dA1 11:45 AM May 24th via HootSuite
ITSMA Featured Research: Market Your Thought Leadership Internally Before Taking It to the Customer bit.ly/LuwCKU 10:47 AM May 24th via Tweet Button
7 New Manufacturing Trends for the Next Decade blogs.ptc.com/2012/05/07/7-n… 9:26 AM May 24th via Tweet Button
Good tips if you're just starting with content marketing: 6 content marketing lessons learned from a B2B IT company ow.ly/b7Ynz 9:15 AM May 24th via HootSuite
MargaretMolloy To be a true Thought Leader, your thoughts must add value to the conversation and the community. #sds12 2:14 PM May 23rd via HootSuite Retweeted by ITSMA_B2B and 1 other
The Six Pillars of a Successful Thought Leadership Strategy bit.ly/Jojb0f 1:09 PM May 23rd via HootSuite
SAP to Acquire Ariba for $4.3 Billion in Push Into Cloud bloom.bg/JOyssy via @BloombergNews 11:13 AM May 23rd via Tweet Button
Chief Marketing Officer - the hottest seat in the C-suite zdnet.com/blog/foremski/… 11:03 AM May 23rd via Tweet Button
Best B2B Blogs of 2012 - BuyerZone Lists the Best B2B Blogs on the Web bit.ly/LfGvcA 8:31 AM May 23rd via Tweet Button
Seven Vital Signs of a Successful Solutions Strategy bit.ly/KTCr2i 7:44 AM May 23rd via Tweet Button
znh Oracle makes a real move into the social world, acquires Vitrue bit.ly/Kdidl8 6:29 AM May 23rd via TweetDeck Retweeted by ITSMA_B2B and 5 others
This should be required reading for every B2B marketer RT @Ckochster: Here's the link for the new IBM CEO survey: j.mp/JNWhAt #B2B 11:01 AM May 22nd via TweetDeck
Solutions marketers tend to do more strategic work, not tactical #solutions2012 9:01 AM May 22nd via HootSuite
What drives move to solutions? 1/product biz no longer growing 2/customers want you to help solve biz probs 3/competition #solutions2012 8:54 AM May 22nd via HootSuite
5 keys to solutions mktg: get svcs & prod experience;be an evangelist;get training;develop interpersonal skills;work hard! #solutions2012 8:49 AM May 22nd via HootSuite
Most solutions marketers are also responsible for marketing services and/or products. Only 18% focus solely on solutions #solutions2012 8:45 AM May 22nd via HootSuite
Solutions marketers are experienced: 16 yrs on avg; have marketed both products & services; report directly to VP or C-level #solutions2012 8:41 AM May 22nd via HootSuite
Solutions is services marketing on steroids! Addition of products makes it much harder #solutions2012 8:38 AM May 22nd via HootSuite
Solutions mastery not for everyone. Take #apple: if it continues to innovate/create new products, it may never need solutions #solutions2012 8:32 AM May 22nd via HootSuite

Name ITSMA
Location Boston, MA
Web http://www.itsma.com
Bio We provide research, consulting, and training to the world’s leading technology, communications, and professional services providers.