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IPA_Updates

  1. RT @rorysutherland: Nudgetastic COI guide to Behaviour Change available to dowload here http://tinyurl.com/ykfebr4 . Was at the launch. ...
  2. RT @goooodtojo Dynamics of agency profitability course at IPA. Brain hurts but loving it
  3. RT @IPA_Training: Calling all IPA members, help us shape the future of professional development in advertising by filling out our survey ...
  4. After one year, the results of the IPA Diagonal Thinking project: http://is.gd/544Nf
  5. Do you need to think 'diagonally' to get to the top in advertising? http://is.gd/544Mc
  6. 30% off IPA Game Changers strategy conf just for our Twitter followers. Use code TWITLOVE when booking online http://is.gd/4Tt6X
  7. China public affairs execs turn to social media 66% say sm “the most influential communications medium in modern China”: http://is.gd/52xsp
  8. "They are the game changers. They don’t play by the rules, they create the rules, the game and everything around it" http://is.gd/4Tt6X
  9. Kate Stanners on the most creative work of 2009: http://is.gd/51Sji
  10. "Data is often viewed as boring and just about the numbers". Being creative with data event this Weds: http://is.gd/51QeE
  11. @LiszyB We're just beginning to line up agencies for next year's IPA Summer School now. Check back around March 2010 for more info
  12. Blog post by @willsh on behavioural economics and the IPA BE workshops: http://bit.ly/3Hzpkf
  13. RT @adlandcreative: RT @TheNextWeb: Twitter Confirms Plans for Paid Accounts http://tnw.to/4Qdo by @mattrepreneur
  14. @bigfatbangers @ilikemyquality If you haven't already, check out our behavioural economics report too: http://is.gd/4FJrx
  15. @FamousRob And good to see the IPA being utilised by the north :)
  16. RT @FamousRob: Great Behavioural Economics session by @rorysutherland in Manchester today. Good to see the north being utilised by the I ...
  17. Claire Beale says in the Independent that the story behind the Morrison's campaign should be should be required reading for all CEOs
  18. Morrisons campaign delivers £21 payback for every £1 spent on advertising. Effectiveness case study well worth a look: http://is.gd/4WbLs
  19. Scientists believe the ''pleasure principle'' may be at the heart of most decision making (via @MEculture): http://tinyurl.com/ybn4lea
  20. And on that theme, who's your favourite game changer and whose game do you think needs changing?