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IDiscover

  1. Had a great kickoff meeting with our new client yesterday (http://www.shsu.edu).
  2. Initial jobless claims down to 466K this wk. For comparison, normal jobless claims = 250K, number req'd to impact unemployment rate = 400K.
  3. Feds: Oct consumer spending up 0.7%, personal income up 0.2% from Sept.
  4. Housing news makes sense since vacancies of existing homes at all-time high (2.8%)
  5. Feds report: Oct building permits down 4.0% from Sept and down 24.3% from Oct 08. Housing starts down 10.6% from Sept and 30.7% from Oct 08
  6. IDiscover tip: Halloween is tomorrow! Don’t underestimate the value of having some fun at the office.
  7. IDiscover tip: Measure customer service by customer satisfaction/retention – not how quickly you can get them off the phone.
  8. Good news: GDP beats estimates. Real GDP up at an annual rate of 3.5% in the third quarter of 2009.
  9. Thinking recovery? Check out our newest blog post for a few thoughts for your business: http://bit.ly/o6J86
  10. IDiscover tip: What is your turnaround time for customer and prospect email/phone inquiries? Look for ways to cut them in half.
  11. IDiscover tip: Your hiring/interview process must help you single out ideal employees by looking for key characteristics.
  12. IDiscover tip: Employee policies should be crafted from a perspective of trust. If impossible, you’ve hired the wrong people.
  13. IDiscover tip: Work to ensure that your staff is doing what’s necessary to support the brand/image it took so long to create.
  14. IDiscover tip: Your site should have links to other relevant (but not competing) sites to boost traffic & search engine scores.
  15. IDiscover tip: By year-end, maximize your strategy for at least one social media tool (Facebook, Twitter, blogs, etc.).
  16. IDiscover tip: Use social media as a great new customer/market communication tool – not one to be afraid of.
  17. IDiscover tip: Spend some time this last quarter of 2009 to revisit your business plan and start setting goals for 2010.
  18. IDiscover tip: For more impact, consider sending Thanksgiving greetings instead of Christmas greetings to customers, clients, etc.
  19. IDiscover tip: Select one specific, high-priority market segment and develop a set of unique messages today.
  20. IDiscover tip: Genuinely engage with your customers. They want it. And they can smell insincerity a mile away.