IAPIAorg
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Will the last person to leave Madison Avenue please turn out the lights.
8:47 AM Aug 13th
from Seesmic
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Don’t play the middle. Stand for something the audience feels strongly about. Your advertising will not be ignored.
2:35 PM Jul 11th
from Seesmic Desktop
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Rule #1: most advertising sucks. Everything you do should be to insure it doesn’t suck so much. That’s Reinventing Advertising.
2:15 PM Jul 11th
from Seesmic Desktop
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They call us fire starters when we tell them their advertising has become irrelevant. Their clients are always the first to smell the smoke.
2:00 PM Jul 11th
from Seesmic Desktop
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RT @ @ @ @: "The poor man is not he who is without a cent, but he who is without a dream."–Harry Kemp
1:39 PM Jul 11th
from Seesmic Desktop
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RT @: Being an entrepreneur is one of the ultimate ways to exercise the freedoms this country provides.
1:36 PM Jul 11th
from Seesmic Desktop
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Toyota's new President said they would focus on making cars that make people happy, not just selling more cars. Brilliant.
5:42 PM Jun 30th
from Seesmic Desktop
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Nike profits dropped 30%. Nike advertising is as good as it gets. Think NeoAdvertising, Nike. Just do it.
5:35 PM Jun 30th
from Seesmic Desktop
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WSJ says the Internet is killing media companies who are not adventurous enough to survive. A media company? WTF?
5:29 PM Jun 30th
from Seesmic Desktop
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Paid TV rose to 85% in 2008 from 58.6% in 1990. NASCAR ratings dropped 11.5%. Content is stronger than advertising.
5:14 PM Jun 30th
from Seesmic Desktop
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There is not enough inventory online to take 20% of ad dollars from TV. We need a much bigger internet. Now.
5:06 PM Jun 30th
from Seesmic Desktop
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TiVo data will combine TV viewership with activity on the Internet. Now we will know when TV is being ignored and why.
11:46 PM Jun 25th
from web
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Last week delivered the lowest combined rating ever for the four networks. Advertising needs reinventing, fast.
11:45 PM Jun 25th
from web
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Taxpayers own 8% of Chrysler, 34% of Citigroup, 61% of GM and an 80% voting stake in AIG. Yet nobody is selling to taxpayers.
11:45 PM Jun 25th
from web
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TV and print accounted for 56.5% of U.S. ad spending, yet TV ratings are down and newspapers are going out of business. Insanity.
11:44 PM Jun 25th
from web
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Newspapers need money. Let them charge us to run our pictures on the front page.
11:44 PM Jun 25th
from web
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RT @: What if GM Employees went door-to-door selling their cars like the companies do in Japan. Would you let them in?
11:24 PM Jun 25th
from web
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RT @: Ever feel like you jumped in quicksand and someone threw you a bowling ball? That would be me.
10:06 PM Jun 24th
from web
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RT @ VP Digital Mktg CNN: "People don't say great things online. Just hang your brand out there." Which justifies his job how?
2:26 PM Jun 24th
from web
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RT nextsmart Comcast's Frank Eliason hired 7 people to keep up w Twitter and 10K blogs. How about hiring someone to answer the phone?
2:22 PM Jun 24th
from web
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- Name IAPIA
- Location Los Angeles, CA
- Web http://iapia.org
- Bio The Institute for Advanced Practices in Advertising. Reinventing Advertising.
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