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GregShove

  1. "Ninety-two percent of consumers around the world say they trust earned media...above all other forms of advertising" bit.ly/KArQeU
  2. "I was 22 and I had just been given a diagnosis of acute myeloid leukemia. My relationship with music changed abruptly… nyti.ms/KAkEPG
  3. a visual representation of @Klout's customer list via @pinterest bit.ly/KHH2CS
  4. "From the get-go, Mark Zuckerberg, the social network’s not very sociable founder, made clear he had little interest i… bit.ly/KGaLOK
  5. "There was a lot of smoke and flames coming out of the Facebook IPO story.Did you really need Morgan Stanle… on.wsj.com/KREvrp
  6. "a growing number of like-minded parents are fighting back by encouraging unstructured, hands-on creativity." on.wsj.com/MlHESp
  7. parents invest huge time/resources getting kids into "right college". yet so little when it comes to their first jobs after
  8. @briansolis video from a year ago: "a like is not an opt-in". patience needed as brands figure out the earned part of earned media.
  9. "Five surgeries and six years removed from the top levels of the sport—a stretch that would have discouraged anyone—Ba… on.wsj.com/JJmoZj
  10. "“Now that I am impossibly old, I want desperately to win.” (He is 50.) “And if this is as far as it goes,” he added, … nyti.ms/K7wSiE
  11. first FB, now Super Bowl.."GM will forgo advertising in the next Super Bowl rather than swallow a price hike, … on.wsj.com/L7plOn
  12. "Men of Generation X (my generation) are all but elbowing women out of the kitchen these days. We don't own the stove … on.wsj.com/MuB9iB
  13. What The Fuck Is My Social Media Strategy? by Mike Phillips bit.ly/KZs7b7
  14. "He has already run into one glitch: “They all hate that word, ‘wealth.’ If there was one thing I’d change, it would b… nyti.ms/J4QphB
  15. "“It’s one of the most powerful branding mechanisms in the world, but it’s not an advertising mechanism,” said Martin … nyti.ms/JVnlM9
  16. @jaymandel has built impressive social newsroom @mastercard integrating lightweight/low cost platforms #BDI1
  17. At the garden drinking molson Canadian watching rangers in playoffs - best a torontonian can do in USA #almostmadeittonhl
  18. there is playbook for enabling brand influencers (it's not a coupon or sample). also substitute superfan for influencer bit.ly/JZPvTE
  19. " I do not think anyone is there yet, but SocialChorus is in the right direction. They offer a way to identify “influe… bit.ly/JZO0oG
  20. don't agree with this advice: manage 50 influencers. it's not enough and will hurt PR industry. brands want more bit.ly/JZJJBy