GregCott
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B2B Mktg: Get ready for the social media marketing backlash in 2010 as the economy slowly recovers. Cheap and cheerful wont be in vogue.
10:27 AM Dec 14th
from web
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B2B Mktg:Demos are PROOF of what you have agreed to as value of your solution. If you use them for qualification, you're not selling.
8:09 AM Dec 11th
from web
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B2B Mktg:As we approach 2010,what are you going to DIFFERENTLY? U have been hunkered down for 12+ mos.Turning up the volume is not good nuf
7:27 AM Dec 10th
from web
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B2B Mktg:'THINK WHOLE PRODUCT'. This cant be emphasized enough. Partners? Services? Design? Everything needs to underscore a consistent msg
5:46 AM Dec 9th
from web
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B2B Mktg: Tiger Woods clearly didn't hire a crisis PR firm. The 'going silent' routine never works. See : Tylenol, David Letterman, etc.
6:34 AM Dec 8th
from web
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B2B Mktg:Change rarely happens in advance of market indicators.Like a recovering addict,companies need to bottom out.Interventions are rare.
4:53 AM Dec 7th
from web
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B2B Mktg:Customers lead you to important,yet incremental change and rarely breakthrough innovation. Prospects can lead you to latent needs.
8:25 AM Dec 2nd
from web
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B2B Mktg: when you only hunt whale ( deals) you can go for long periods w/o anything to eat... Nothing wrong with canned tuna :)
4:29 AM Dec 1st
from Tweetie
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B2B Mktg: lead nuturing is more than 'parking a lead'. What is your porgram to keep the intereste dparty engaged until a buying cycle?
11:31 AM Nov 30th
from web
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B2B Mktg: You can't steal second with one foot on first. Understand your risks and make a decision as to campaigns, products,etc.
7:30 AM Nov 23rd
from web
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B2B Mktg: Leads should not be measured by resulting sales. If that was the 'cause and effect' why would you need salespeople?
5:00 AM Nov 19th
from web
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B2B Mktg: 3 buckets: Lead Gen, Awareness and Sales Support. Awareness is NOT Lead Gen.
4:58 AM Nov 19th
from web
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B2B Mktg: Is it a strategy or a plan? What are you asking for? What do you want?Strategy deals with the how part rather than the what.
8:24 AM Nov 18th
from web
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B2B Mktg: The B2C sales question "can I help you?' is equivalent in B2B of a first meeting demo. Think about it. How do you answer?
6:37 AM Nov 16th
from web
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B2B Mktg: Create the category you want to own by getting others to talk about it--indsutry analysts, key influencers/early adopters, etc.
8:56 PM Nov 11th
from web
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B2B Mktg: partnership can drive differnetiation if taken seriously. If you are managing them as 'press releases' then rethink your actions.
11:38 PM Nov 10th
from web
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B2B Mktg:As a part of your social media initiatives, create a LinkedIn Group. Great way to get eco systems engaged.
12:42 AM Nov 10th
from web
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B2B Mktg: Be bold.With your propsect being bombarded by messages every day, the only way to break through the clutter is to GET NOTICED.
11:19 PM Nov 8th
from web
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B2B Mktg: 'No' is a good word.It defines you.Many products win because of what they are not, and over time, incorporate other me 2 features.
8:40 AM Nov 5th
from web
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B2B Mktg:Divide your new release by who you are builidng them for: Prospects?Customers?Competition?Architectural/Engineers?Whats your focus?
6:00 AM Nov 2nd
from web
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- Name GregCott
- Location Pittsburgh, Pennsylvania
- Web http://www.entrai...
- Bio Greg is an expert on B2B Marketing, Sales, Business Development and Strategy.
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