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Amazon is an example of a brand that is true to the DNA of the company, right down to the core. Jeff Bezos ability to …lnkd.in/7GsqNg9:22 AM Apr 27thvia LinkedIn
Adapt or die. Best Buy needs to build a brand experience that will resonate with customers more than price-comparison …lnkd.in/mhRJpr10:11 AM Mar 30thvia LinkedIn
Amazing how the emotional brand equity of the iconic London taxi reaches as far as Azerbaijan...and resonates there to…lnkd.in/8WPPMY12:38 PM Mar 16thvia LinkedIn
An iconic brand that goes back 244 years, Britannica goes digital. Can it survive in a world where people expect free …lnkd.in/NTU_Zd1:34 PM Mar 14thvia LinkedIn
A long overdue line extension, but even an iconic brand like Mr Peanut may find the peanut butter market a tough nut t…lnkd.in/3YRydy9:29 AM Mar 12thvia LinkedIn
A brilliantly funny ad, but more importantly, as always, Virgin remains true to the core brand DNA. That's why it work…lnkd.in/P3SxkR1:07 PM Mar 8thvia LinkedIn
In an effort to entertain by turning "The Lorax" into a feature length movie, have the producers strayed too far from …lnkd.in/JJ-UGP9:56 AM Mar 2ndvia LinkedIn