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FlightpathNY

  1. Want a new couch? Better be on Facebook: IKEA’s Genius Use of Photo Tagging http://bit.ly/4Ix0ln via @mashable
  2. RT @mashable TiVo to Provide TV Viewing Data to Google http://bit.ly/4uaVty
  3. #womma Bing: the bigger the prize, the lesser the quality. $500 prize = consumer fans who stick around.
  4. #womma Bing: "a good batting average is taking a lot of swings. You have to take a lot of swings."
  5. #womma Bing Jingle Contest: Facebook no longer allows UGC contests unless you use a mediator service/application (via @davidweigelt)
  6. Facebook vs Twitter: Frozen Treat Faceoff begins in 30 minutes. Join us, won't you please? #womma (via @theKbuzz)
  7. Bing: "how do you nurture viral campaigns and keep it authentic?" #womma
  8. Next at #womma: running a successful social media contest with Microsoft Bing
  9. Make sure your community is vibrant or else other ppl won't come in. Example would be 2 restaurants - would u go to a full or empty 1 #w2e
  10. @sdholakia Great presentation on ROI and Social Community #w2e
  11. Key Msg 4: Identify & cultivate superusers in your community. Customer network drives business value - these ppl will sell on ur behalf #w2e
  12. Key Message 3: Use analytics to measure the health of your online community #w2e
  13. How do u meaure the health of ur community: Traffic, content, members, liveliness, Interaction, responsiveness #w2e
  14. Key Msg 2: Define your business goals & objectives - and build your customer network as they connect w/ other social networks #w2e
  15. Communities & networks drive real ROI: Accelerate Innovation, Increase Sales, Support #w2e
  16. Driving Real ROI: Support. Users go to the site communities & see how others solved their problems. No more calls to the center. #w2e
  17. Driving real ROI: Sales & Marketing. Examples: FICO, hp, at&t. 30% of organic traffic comes from the community which leads to $ #w2e
  18. Driving real ROI: Innovation. Companies who have succeeded by listening to their community - iRobot, intel, bn.com #w2e
  19. Learning Innovative Analytics w/ Sanjay Dholakia of lithium #w2e
  20. PPC Tip - identify the top 2 converting keywords and include them in your natural search campaign. #w2e