EditorialPhotog
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Finished your 2010 Marketing Plan yet? Here's a good example to read and follow: . Happy T-giving all, more next week!
9:33 AM Nov 24th
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Good NYTimes article on rise of internet-based, local news-gathering organizations. Does it work for photographers?
10:45 AM Nov 23rd
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CONTRACT - An agreement between two or more competent parties in which an offer is made and accepted, AND EACH BENEFITS
1:24 PM Nov 20th
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Talking exclusivity? make sure both parties are on the same page - do you mean, industry, time period, geographic, media type, total?
9:34 AM Nov 19th
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On writing subject lines in email marketing, this writer says to look to Scrabble for hints:
9:10 AM Nov 17th
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Never cut a stated price w/out a reason, you'll sabotage your own prices. Lower price should always correspond to lower perceived value.
11:57 AM Nov 16th
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Same AD panel: even (or especially) in the age of technology, taking the time to personalize a marketing piece will make an impression
2:18 PM Nov 13th
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Same AD panel: good websites give the shooter's perspective & show consistency from just a quick sampling of images-make every image count
10:51 AM Nov 12th
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Same panel of AD's on websites: mixed views on showing personal work; if so, keep it relevant to the commercial work- don't confuse viewers
10:19 AM Nov 11th
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Heard a panel of AD's last week singing the praises of printed promos. They can be tangible, beautiful, and tactile - all lacking with email
11:18 AM Nov 10th
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Need help writing a usage license? EP offers instructions and templates - just one benefit of a small membership fee
9:02 AM Nov 9th
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We avoid marketing for many reasons- perhaps the least best, but most powerful, is simple fear.
3:54 PM Nov 6th
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A guy walks into a store and says "I'd really like this couch, but it's against my policy to pay you. . . ." You think he gets the couch?
3:39 PM Nov 4th
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You can't "talk" a portfolio - if you have to explain an image, get it out of your book! The best images speak for themselves.
7:22 AM Nov 3rd
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Your success or failure as a photographer relies as much on your success or failure as a business person as on your image-making ability.
11:52 AM Nov 2nd
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"If you truly want something, you will find a way. If not, you will find an excuse" --Errol Gerson
10:45 AM Oct 29th
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Many non-profits have budgets to pay, but ask for pro bono work anyway. Do your homework and accept pro bono work for the right reasons.
7:46 PM Oct 27th
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Exposure and name recognition are a means to the end of your own definition of success, not the end themselves -- you can't eat exposure.
7:40 PM Oct 27th
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"Raise your prices and point to the truth: crowd-sourced imagery will never [offer] the same …results as professional…"
10:16 AM Oct 14th
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trouble negotiating? try posing a question that invites a cooperative solution to keep the discussion going, i.e. "How can we solve this?"
9:21 AM Oct 14th
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- Name Editorial Photo
- Location virtual
- Web http://www.editor...
- Bio Trade organization of working and emerging editorial photographers.
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