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  <created_at>Fri Aug 01 18:55:20 +0000 2008</created_at>
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  <text>@leeodden I would go for 'social media monitoring'. In my opinion measuring is a way to monitor social media.</text>
  <source>&lt;a href=&quot;http://www.twhirl.org/&quot; rel=&quot;nofollow&quot;&gt;twhirl&lt;/a&gt;</source>
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