DerickWorkman
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RT @: New Product Process to a Small Company -Great! adapting best practices to small company
6:39 AM Oct 23rd
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@ np. This a topic I'm very interested in and passionate about. Trying to help my clients articulate their value to management
6:14 AM Oct 23rd
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in reply to DanBroerman
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RT @: wrote another blog on the "domain vs. exp" debate following today's webinar for -
5:55 AM Oct 23rd
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@ saying: if make revenue goals-sales did an excellent job, if missed product management built the wrong product :)
5:48 AM Oct 23rd
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@ Product revenue can be attributed to so many things outside of product managers control, ie: sales.
5:46 AM Oct 23rd
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in reply to DanBroerman
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@ Then is aligned with corporate and product strategy and can show how pm activities are impacting strategy.
5:45 AM Oct 23rd
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@ Measurements (kpis) would be tactical & rollup to business strategy using 6Sigma Business Scorecards or similar
5:41 AM Oct 23rd
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in reply to DanBroerman
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@ ook at purpose of customer visits (market research, cust satisfaction_) that will identify value to measure
5:39 AM Oct 23rd
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in reply to DanBroerman
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@ Ex: Customer Visits should identify market problems, win/loss should identify market gaps that no company solves
5:37 AM Oct 23rd
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in reply to DanBroerman
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@ Another approach to metrics Is to look at the PM processes they are performing and what value they are to deliver
5:35 AM Oct 23rd
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in reply to DanBroerman
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RT @: Nothing says I love you like a check
12:36 PM Aug 15th
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@ value innovations workshop yesterday, Innovation= change in business model or technology that delivers exceptional value to market
11:29 AM Aug 15th
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RT @: Sad that 3 of the sessions I wanted to attend were during the 11:00-12:00 time slot - Ditto. Hopefully good notes
10:42 AM Aug 15th
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Social Media allows you to build relationships with others in your marketplace, customers, and non customers as well. Know the buyer!
10:41 AM Aug 15th
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RT @: Social media is not broadcasting what you are about, but listening to what customers are about - Market Sensing, Love it!
10:39 AM Aug 15th
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The use of social media needs to be tied to a complete social media marketing strategy, sometimes for traffic, other times messaging
10:36 AM Aug 15th
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@ I think it depends on your market position and the strategy you're trying to execute. If you're trying to be a thought leader..
10:35 AM Aug 15th
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in reply to epodcaster
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Problems with roadmapping... too much focus on existing customers, the urgent needs, not global thinking, not from market perspective
10:16 AM Aug 15th
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Must socialize the information found from field observation!- Critical to get everyone to have the same holistic view of customer
8:35 AM Aug 15th
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RT @: Sometimes we make more work for ourselves by not giving other orgs the info they need to help. - work thru others!
8:20 AM Aug 15th
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- Name Derick Workman
- Location Austin, TX
- Web http://grandviewc...
- Bio portfolio management, product management, innovation, decision-making, innovation value chain, social media, IPM, agile, community of practices.
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