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DavidAaker

  1. New blog post: Coca-Cola Struck CEO Gold bit.ly/KbVHJp 12:09 AM May 23rd via twitterfeed
  2. ow.ly/b3lgK Book on how to use story telling to build a brand 11:51 AM May 21st via HootSuite
  3. Timing is key to strategy--especially when entering (vs. creating) new categories bit.ly/JK7xKH 9:27 AM May 17th via HootSuite
  4. New blog post: Entering (vs. creating) new categories—get the timing right bit.ly/JK7xKH 11:39 AM May 16th via twitterfeed
  5. ow.ly/aTCwA Bloomberg.com post on why my-brand-is-better-than-your-brand marketing usually has no market impact. #relevance 8:14 AM May 14th via HootSuite
  6. Title change on latest log post: "Before branding subcategory creating innovations ask four questions" bit.ly/J4CsBM #innovation 7:08 AM May 12th via HootSuite
  7. . ow.ly/aQZlG Oscar Mayer gets relevant with its Select subbrand-no artificial ingrediants. #OscarMayer #relevance 10:07 AM May 11th via HootSuite
  8. ow.ly/aQZ5v Retailing touchpoints matter--Harley is the role model. Not so in cars since Saturn excep for a few high end brands. 10:04 AM May 11th via HootSuite
  9. New blog post: 4 Questions to Ask Yourself Before Risking Over-Branding bit.ly/J4CsBM 12:00 AM May 9th via twitterfeed
  10. ow.ly/aI6Xs Men's warehouse is repositioning their category to gain relevance. Nice effort. 12:35 PM May 4th via HootSuite
  11. Good source of innovation leading to new subcategories is non customers bit.ly/IXB5Wg 11:45 AM May 3rd via HootSuite
  12. New blog post: Fight Off Your Heavy User Obsession: What About Noncustomers? bit.ly/IXB5Wg 9:18 AM May 2nd via twitterfeed
  13. ow.ly/aBXOj L.L.Bean discover outdoors and million moments programs excellent examples of telling the brand story. 11:50 AM Apr 30th via HootSuite
  14. @doctormarkr Even more important in services to be unique, to be the only one with certain capabilities, Prophet.com illustrates. 7:38 AM Apr 28th via HootSuite in reply to DoctorMarkR
  15. ow.ly/azOTv The Bobby Knight management style provides clues into the Steve Jobs success. 7:34 AM Apr 28th via HootSuite
  16. New blog post: Steve Jobs and The Bobby Knight School of Leadership bit.ly/IkZjGy 9:24 AM Apr 25th via twitterfeed
  17. New blog post: Three Keys to Managing Your Personal Brand bit.ly/Jeab8M 1:08 PM Apr 18th via twitterfeed
  18. ow.ly/agKmK HBR Post Ries & Trout were wrong on extensions vs. ow.ly/aeJZe ten routes to extensions 1:24 PM Apr 13th via HootSuite
  19. ow.ly/agK2C HBR Post Ries & Trout were wrong--comments from Ries & Trout and Ed Tauber, the father of extensions 1:21 PM Apr 13th via HootSuite
  • Name David Aaker
  • Location San Francisco, CA
  • Web http://www.davida...
  • Bio Vice-Chairman of @ProphetBrand, Executive Advisor to Dentsu, Professor Emeritus, UC Berkeley, Author of Brand Relevance: Making Competitors Irrelevant.
216 Following 6,060 Followers 455 Listed
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