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DRTVGuru

  1. Would You Trust Reality TV Stars to Design Your Product? That's what happens when you conduct research by Social Media. atomicdirect.com/blog/communica…
  2. New blog post: Social Media Research: Tunnel Vision on Steroids atomicdirect.com/blog/communica…
  3. Social Media Research: Tunnel Vision on Steroids wp.me/pU7xa-1yf
  4. Social Media Truth: Most Consumers DON'T Want To Be Your Brand's Friend. dsgarnett.wordpress.com/2010/11/11/mos…
  5. RT @richardrosen A local pizza restaurant's attempt to use Facebook ads. Interesting discussion. npr.org/blogs/money/20…
  6. Social media is supposed to be good for brand building. Is it? WSJ shares thoughts and data. blogs.wsj.com/speakeasy/2012…
  7. Survey suggests ad business far more obsessed with social media & new media than is a sample of the general population. adverblog.com/2012/05/12/ad-…
  8. Reality sure can shift out a good story! RT @ProfByron Getting emotional about brands - the real New Coke story wp.me/pCNj-as
  9. Interesting post about TV viewing's continued strength despite hype - realizing the internet drives TV viewing. mediapost.com/publications/a…
  10. Interesting post on the REALITY of a forced exile into online TV. aafkc.com/news/10-things…
  11. Excellent discussion of YouTube's quandary. Content is easy. Driving viewership is very, very hard. mediapost.com/publications/a…
  12. New blog post: Neuroscience: The Hot New Advertising Research Myth atomicdirect.com/blog/communica…
  13. Neuroscience: The Hot New Advertising Research Myth wp.me/pU7xa-1xk
  14. @oortiz1 Omar - Thanks for the retweet!... Doug Garnett (@DRTVguru)...
  15. Interesting discussion about an internet myth. Could a Nixon coverup work in a digital world? flne.ws/27588142 on Fluent News
  16. Xlnt reminder from @ProfByron. When ads work, people quickly know its your advertising. Avoid the "mystery" gambit. byronsharp.wordpress.com/2012/03/25/fas…
  17. New blog post: BK Succeeds! …At Proving Bad Advertising CAN Hurt Business. atomicdirect.com/blog/communica…
  18. BK Succeeds! ...At Proving Bad Advertising CAN Hurt Business. wp.me/pU7xa-1w6
  19. Excellent post about the memories that matter in brand and advertising. @profbyron byronsharp.wordpress.com/2011/09/07/mem…