DRTVBUYER
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Dish Offers New Ad-Vanishing DVR Service via @
7:55 AM May 14th
via Tweet Button
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Good article about a new eBook, DRTV Derailers. Lists the top 12 web-centric things that can derail a DRTV campaign.
6:23 AM Apr 30th
via web
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While social media is getting a lot of attention and spending, the big bucks are going where they've always gone -- TV.
7:42 AM Apr 2nd
via web
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Which Products Make the Grade for DRTV? The criteria is very specific, and it start with being unique.
6:08 AM Mar 26th
via web
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Media Buyers take note: Mobile Advertising in U.S. Poised to Grow to $12 Billion in 2012.
7:44 AM Mar 5th
via web
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Media Buying Tips You Can Use. Media buying is a very specialized skill that is made up of several components.
8:14 AM Feb 23rd
via web
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Can Your Social Media Past Hurt Your Job Prospects? Social media history aggregation companies are banking on it.
12:42 PM Jan 26th
via web
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In this down economy, it seems like everyone needs a laugh, and that’s proving true in the TV viewership ratings.
6:16 AM Jan 23rd
via web
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In the late 90s advertisers couldn’t do better than securing a spot on NBC’s Thursday comedy night. Times have changed.
6:39 AM Jan 20th
via web
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Although Twitter’s profitability is not known one thing is for sure, Twitter is courting TV producers and audiences.
5:55 AM Jan 17th
via web
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Social media buzz and other factors have changed the television ranking system. for good.
1:24 PM Jan 16th
via web
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Thanks. Hope all is well with you.
8:21 AM Jan 5th
via txt
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Check out this handy glossary of Infomercial DRTV terms. Very handy for industry newcomers and experts.
9:04 AM Dec 8th, 2011
via web
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Selling through infomercials is a time-tested strategy,but not all infomercials are created equally. Infomercial Tips.
7:40 AM Dec 7th, 2011
via web
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The largest entertainment industry battle since the 2007 writer's strike is here, and the fight is over on-demand media.http://bit.ly/sYgHfH
9:08 AM Nov 17th, 2011
via web
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With more cable stations investing in their own original programming, USA has risen to the top with a proven formula.
6:44 AM Nov 9th, 2011
via web
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Google’s motto of “mobile first” has paid off as it has a market share of 97% for mobile searches.
6:41 AM Nov 8th, 2011
via web
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Because of DVRs networks now factor ratings for a full week after an initial airing which has changed ad models.
9:41 AM Nov 7th, 2011
via web
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seasonal/gift item then 4th quarter is a key sales period and this may offset higher rates.
6:19 AM Nov 1st, 2011
via txt
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TV rates go down in 1st quarter and more inventory is available and viewing levels are high since people are indoors. Also depends on th ...
6:19 AM Nov 1st, 2011
via txt
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- Name Peter Koeppel
- Location Dallas
- Web http://www.koeppe...
- Bio President at Koeppel Direct; DRTV Media Buying, Infomercial Media Buyer, Online Direct Response Media Buying
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