CopyCoachShaune
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Free Tutorial: Writing NO-HYPE copy using “Indirect Persuasion” – Email shaune@shauneclarke.com – Say Hi & Put “NO-HYPE” in the Subject Line
4:15 AM Jul 9th
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What good does fantastic copy do you when your headline’s too weak to draw your readers to it?
12:30 AM Jun 30th
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Test after test has proven it – if your reader goes on to read the body copy, it’s because your headline hit a nerve.
11:19 PM Jun 29th
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Rhythm and Cadence is another weapon in the copywriters tool chest.
7:25 PM Jun 28th
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In this era of very short attention spans & exaggerated sales resistance we need to use every element we can to improve our copy...
7:06 PM Jun 28th
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There’s a sense that by making copy ‘easy to read’ -- the tension around sales resistance begins to dissolve.
2:10 PM Jun 28th
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By increasing the ‘smoothness’ of the copywriting -- by improving the rhythm and cadence, it’s easier for readers to read through the copy.
2:03 PM Jun 28th
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We want the reader to be enjoying the read – not working to read it. By adding rhythm and cadence we do just that...
12:41 PM Jun 28th
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You don’t want the rhythm of your copy to be to perfect – then it gets too ‘poetic.’ It’s more like a Shakespearean play...
12:11 PM Jun 28th
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It’s not that benefits aren’t important. Of course they are, but we need to engage the reader --- It needs to be done gracefully.
11:26 AM Jun 28th
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Rather than pushing people to buy we can help move people to making a buying decision that they feel good about.
10:18 AM Jun 28th
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Copywriting: You don't 'add' empathy to your copy - you "bring it' TO your copy and "interviewing" your target market is THE WAY to do so.
1:22 AM Jun 1st
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Preparing personal email to promote World Internet Summit New Zealand where I'll be speaking in July.
11:04 PM May 19th
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Copywriting: Little know technique called "The Ah-Ha Moment" can convert maybe buyers into committed buyers.
1:37 AM May 19th
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Copywriting -- Copywriting -- Copywriting -- What a career -- I'm a Canadian now living in Australia working my own schedule. Like to write?
11:43 PM May 16th
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Check out my new blog post where I ask if Video is Replacing Online Copy at
1:34 PM May 16th
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Are headlines enough in copywriting today? I prefer what I call a headline triad. 3 headlines -- curious -- benefit-rich - emotional.
12:30 AM May 16th
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Check out my new blog post where I ask if Video is Replacing Onling Copy at
11:23 PM May 15th
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THOUGHT: Do sales letters still sell? Actually is it the sales letter that does the selling or the architecture of the letter?
9:41 PM May 15th
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nextactioncoach -- this is phenomenal -- thank-you -- top 10 twitter tools
5:41 PM May 15th
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- Name Shaune Clarke
- Location Maroochydore, Qld
- Web http://www.NewCop...
- Bio Copywriter And Copy Coach Using Graceful Persuasion
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