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ChristineComrie

  1. #cimnc Is social media only for established brands? Seems like a lot of work to not sell something..
  2. #cimnc Social media is about changing perception. Monitor keywords associated with your brand to see if you're being successful.
  3. #cimnc Social media ROI is engagement level
  4. #cimnc Use social media to listen.
  5. #cimnc Is your online audience the same as offline?
  6. #cimnc Social media allows for speed & transparency
  7. #cimnc Value in social media through news & info, entertainment & content, help & support
  8. #cimnc FB is about visual digital voyeurism. Twitter not as visual.
  9. #cimnc Social media competes with family, friends, other brands. Hard to get message through.
  10. #cimnc Now, Ben Aronson on social media
  11. #cimnc Always respond to context. Don't just follow theory.
  12. #cimnc Trust is key.
  13. #cimnc Marketing is a relationship, not a transaction
  14. #cimnc Michael J Baker on value over price
  15. #cimnc Host on Youtube for SEO, use Flimp for email marketing & campaigns
  16. #cimnc Can personalise video content! "Hi, Lauren..."
  17. #cimnc CTR 12% for text only email, 20+% for video email
  18. #cimnc Video for National Trust member scheme emails: improve retention, increase satisfaction, provide accurate stats..