charleneli
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Great chatting! Need to get back to book writing - editors are reading this & wondering when the next chapter will appear!
about 4 hours ago
from web
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@ Yes, there is a connection between brand spending and SM metrics - very tied, but it's not ROI really.
about 4 hours ago
from web
in reply to chrissfife
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Asking "ROI of social media" is the lazy way to look smart re: social media. Pls educate them on the nuance!
about 4 hours ago
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@ I'm not sure that "true" identity is a must. If I have a strong reputation in a network, we can transact, e.g. MMOGs
about 5 hours ago
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in reply to tobias_bray
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Facebook Twitter integration is nice @ but I apologize to my FB friends who are probably wondering what's up w/ !
about 5 hours ago
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good Q from @ Executive $$ wants vs. value of SM is a real challenge. How do you translate to decision makers?
about 5 hours ago
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@ But also helps develop new relationships as well, definitely has been the case for me and Altimeter, we've gotten new biz
about 5 hours ago
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in reply to judywang
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RT @ HOLD ON A SEC. Every network has diff metrics, depending on its role. >>I would add, depending on its purpose to you
about 5 hours ago
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Does social media help you develop deeper relationships? Probably yes. Key is the tradeoff effort/value that you receive.
about 5 hours ago
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Just finished a whole chapter in my next book examining the benefits of being open, so this topic is near and dear to me
about 5 hours ago
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@ Absolutely agreed, metrics should be operational & actionable, aimed for continual improvement. But also for benchmarking.
about 5 hours ago
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in reply to kdpaine
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Real value of social media/technologies is that it creates deeper relationships. How do you measure relationships?
about 5 hours ago
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What metrics have you been using to measure your social media efforts? You *are* measuring them, right?
about 5 hours ago
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I look at metrics not only as justification, but also to manage social media efforts to get more value out of them.
about 5 hours ago
from web
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John Hayes, CMO of Amex said "We tend to overvalue what we can measure, and undervalue what we cannot".
about 5 hours ago
from web
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Metrics question should be "How do we measure the value of social media", but ROI is the wrong question to ask.
about 5 hours ago
from web
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My pet peeve: circular discussions about the ROI of social media, because it's asking the wrong question.
about 5 hours ago
from web
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Moving on to third and last Q: What will the value metrics look like for consumers / businesses?
about 5 hours ago
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My biggest feature wishes for Facebook: one way "follow" relationships, and better management of public/private profiles.
about 5 hours ago
from web
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@ I used Amazon's wishlist browser plugin a lot this holiday season, creates a network of "my stuff" across the Web!
about 5 hours ago
from web
in reply to eersahin
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- Name Charlene Li
- Location San Mateo, CA
- Web http://www.altime...
- Bio Co-author of Groundswell, thought leader on emerging technologies
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