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Cause_Media

  1. Still loving Reader's Digest and the Make it Matter campaign http://www.readersdigest.co....
  2. Wow. Thanks @pistachio http://tv.winelibrary.com is a Cause Marketing winner. Watch the feed, donations made per viewer. drive to 500!
  3. CM Hook of the Week: ATT sells ringtones to support USA Olympics: http://tinyurl.com/59wnod Cheryl Crow, 3 doors Down, Queen Latifah, etc
  4. Oldie but goodie on Boomers and "Green" branding: http://tinyurl.com/64uuxw
  5. Look at Ford's sponsorship of Army Wives. A big step up from last years campaign with Kelly Clarkson http://tinyurl.com/5zrcqe
  6. $1.1 billion in gifts on the Web last year made up just 1% of overall - Chronicle of Philanthropy. "Holy Impending Convergence, Batman!"
  7. Wow. Just found out that Blackbaud bought Kintera. Is that consolidation good for non-profits? Yeah, I know I'm behind on my reading.
  8. AMEX, the grandaddy of cause marketing, still gets it right. This years http://www.membersproject.com/ will give $2.5M to top 5 NP's
  9. @kavitharia you're welcome! in the same vein, Incubus' is http://www.makeyourselffoun... - they've raised nearly $1M in 16 months
  10. Good resource for cause / social good driven companies looking for funding http://www.investorscircle....
  11. @kavitharia Incubus and Linkin Park both do a great job aligning their tours and cause marketing. See http://www.musicforrelief.org
  12. Nevermind - looks like I'm has raised about $1500. Actually a little embarrassing.
  13. looking at I'm Talkathon - anyone have data on how much they're actually raising? http://imtalkathon.com/arch...
  14. Amazing. Further sign that cause marketing drives...uh, transactions: http://datefortrees.com/abo...
  15. Doing well and Doing good find common ground here.