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CTWF151617oct09

  1. But how do these models work? And which do I choose? Chris Anderson has answers to these questions.
  2. To follow this money, you have to shift your view of a market as a match of two parties to a broader sense of an ecosystem with many parties
  3. The new model is based not on cross-subsidie but on the fact that the cost of products themselves is falling fast
  4. Over the past decade, a different sort of free has emerged
  5. A few billion blades later, this business model is now the foundation of entire indus¬tries
  6. By giving away the razors, which were useless by themselves, King Gillette created demand for disposable razor blades
  7. Anderson:Free is a ambiguous word
  8. Give away the cellphone, sell the monthly plan .Thanks to Gillette, the idea that you can make money by giving something away isn't radical
  9. The Freeconomics of Abundance. How to thrive when Free is the future of business.
  10. and now Chris Anderson editor in chief and guru of “Wired”, famous magazine become landmarkof technology and new media
  11. The beautiful curator of the festival: http://www.flickr.com/photos/ctwf/4018571145/
  12. In our days there aren't subculteres anymore.Everyone takes a little bit from the street,from istitutional fashion system, from everywhere..
  13. Polhemus:in 80s and 90s subcultures expressed themselves through their clothes.Punks,Beats,Gothics,Bikers,Hip Hoppers..
  14. Polhemus says that in 1947 the "New look" by Dior changed fashion system.Now every year there's a new look
  15. Ted Polhemus: Trends In Trends. New paradigms for a new age
  16. Cities are changing_ says Mario Lupano
  17. Look the photos! http://www.flickr.com/photos/ctwf/4018569117/
  18. from landmarks, to urban games, to new urban sports, to the many street/public art expressions
  19. Signs and creative behaviours showing a creative fruition of the cities are redefining urban areas
  20. Round table: Urban Signs.Guests:Francesco Jodice,Mario Lupano,Beniamino Saibene.Moderator:Alberto Coretti