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CHopeMurray

  1. My most recent updates via Twylah bit.ly/wbKJYc - xee me at bit.ly/yAH6cp
  2. I donate one tweet a day to help children recover from trauma. You can too! JustCoz.org/operationSAFE #DT @operationSAFE
  3. maybe it is easier for marketing, but other bus functions with tighter budgets will benefit from Social: so ROI + good KPIs critical #swchat
  4. @wpazmino @jebbing9 @triciaransom agree - it is often forgotten that SoMe is more than just marketing. Other functions have tighter budgets
  5. Thanks for the convos @davidchris & @lttlewys - good crowd - #smi12 #swchat
  6. lol - can u spell dysfunctional RT @jebbing9: @TriciaRansom If culture is problem in organization then SoMe ROI is least of worries. #swchat
  7. A6 for the time being its where the credibility lies, in the future it will move to Business Operations or New Business Development. #swchat
  8. @britmorse lol - its tough when there's no room left on an RT - #smi12 #swchat
  9. yesx100 RT @LovelyLu: A5 best way to get people to engage is to be engaging yourself. Make it so that people want to talk to you. #swchat
  10. 5 mins to go, darn it - #smi12 #smi12 #smi12 #smi12 #swchat
  11. + right plan RT @csinkus: A5 Empowerment/Engagement needs to be organic + participative, needs right people. Tools enable efficiency #swchat
  12. @stipton agree no-one "owns" a culture but everyone "fosters" one to greater or lesser degree - leaders have most influence #swchat
  13. leadership adopts and culture follows RT @davidchris: lead from the top? RT @SMSJOE: A5) Leadership model it #swchat
  14. A4 by culture of ownership do you mean socially aware, responsible, accountable and transparent or is there more? #swchat
  15. +100 RT @NickKellet: Metrics will never be perfect - Amen @lttlewys @dtnetiquette Love them for their flaws. Trumps no data! #swchat
  16. A3 KPIs on Social Collaboration tasks (idea generation, testing, knowledge sharing) will b easier to measure than indirect activity #swchat
  17. +1 RT @samfiorella: @davidchris linking cust/employee social engagement to profit most difficult, yet most important reqmt of socbiz #swchat
  18. @jebbing9 I am with you on waiting for empirical proof, but Exec Boards still like solid numbers - especially if a major org change #swchat
  19. @samfiorella dont fully agree: smaller flatter orgs (non heirarchical) lead to less turf wars/internal politics + accelerates cycles #swchat
  20. @jebbing9 you shouldn't wait for ROI proof before starting, but you may want something more than %probs before full commitment #swchat