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BusinessTherapy

  1. If your business doesn't have a plan, either you won't make it or won't make it BIG! But for the plan to work, you need to work the plan.
  2. Five Ways to Improve your CV: http://tinyurl.com/yge6ojx
  3. "How To Get A Job" & "CEOs Changing Direction Like Shirts" Read all about it on the latest article of Two Cents: http://tinyurl.com/yge6ojx
  4. Business failure, Internal Politics & Impatient Management. Read all about it in this month's Two Cents article: http://tinyurl.com/l6v355
  5. If an entrepreneur's handicraft business failed, does it mean that the entrepreneur failed? Find out on: http://tinyurl.com/l6v355
  6. The US & EU are referred to as Developed & the rest as Developing. It's Developing; & Emerging for the rest. You don't stop developing.
  7. Why are most marketing campaigns about Promotions and hardly about Services and Quality? http://tinyurl.com/nso34q (2nd half of the page)
  8. Some managers are still not able to convince their senior management going Green. Here are some tips: http://tinyurl.com/nso34q
  9. Since if we think & behave positively, good things happen. Let's treat the recession as if it's an opportunity & see how things go.
  10. Current customer segmentations don't apply any more because the circumstances have changed. Marketers need to think and behave differently.
  11. Marketers have finally realized that their brand's glory doesn't come from how great they believe it is but from customers reaction
  12. A retweet is worth doing when you've written something worth retweeting.
  13. Multi-tasking is an addictive deficiency not an advantage. The ability 2 concentrate & produce w/o interruption is admirable.
  14. Whenever U come across a brand that treats U poorly, most likely, their manager run it w/o passion.
  15. Isn't strange how Mktg is supposed to help bringing revenue, yet in Finance it's put under expenses! I find it odd. #DIYMKT
  16. ROMI (Ret. On Mktg Invst) is part of my thinking process whenever I brainstorm on marketing activities. I like to have a feel. #DIYMKT
  17. Some managers produce mountains of paper so called marketing plans. Others change their plans daily like shirts. Extremes are bad. #DIYMKT
  18. A brand vision is to know where you want to be. A brand mission is to know what needs to be done to get you there.
  19. We caused the current recession. And we will end it. We shape the circumstances. Not the other way around.
  20. Some customers are motivated by fear; others by hope & benefits. In order to get a YES make sure to know which picture to paint for them.