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BrandingComm

  1. Branding:Weapons of choice for Black Friday amongst retailers this year are not only discounts, but special Face/Twit targeted sales.
  2. AOL to be spun off,feels need for new logo to repair image.Big waste of time and money.Should fix product before worrying about logo.
  3. Branding:Per Retrevo.com 40% of 35&younger check Face/Twit while driving...multi-tasking will make it hard for radio to be effective.
  4. Brands aren't forever.Over last 11 years Apple stock +2852%, Kodak -94%, Hyundai +690%, Ford -79%.Fewer iconic brands will last beyond 25.
  5. Big Game today,Stanford offensive line, felt not loved, so branded themselves as Tunnel Workers Union Local 88.Got media coverage now loved.
  6. Branding:Nielsen says over 50% mobile Internet users now accessing Web via smartphones.Means brands need mobile strategy to survive.
  7. Brand Pricing: ShopSavvy,new cell app,allows shopper to scan bar code with phone camera to see if a product's price is lower online.
  8. Branding:Latest research claims avg. TV viewer spends a record 4 hrs. 49 min.everyday. Hard to believe in this multi-tasking world.
  9. GM announced 1/3 of Saab dealers in U.S. will close doors as result of brand sale.Recession technically over,but not for everyone.
  10. Branding:One frugal tip for holiday gift...visit used book store,get something special.On gift card reposition as out-of-print book.
  11. Branding:Rent the Runway is a great concept for renting designer dresses to the masses(e.g. netflix), but what does it do for brand?
  12. Branding Hubs: Facebook reports 80% of America's largest companies have a presence on its site.This means 20% are asleep.#branding
  13. Brand Fact:McDonald's is mentioned every 20 seconds on Twitter. Not sure what to do with this fact,but it sure sounds good.#branding
  14. It's tough to get a brand switch. Sometimes a 2nd level differentiator helps.E.g.,the humane killing of a chicken. Counterintuitive.
  15. Branding:NYT reports Carroll Shelby,Mustang & Cobra fame,has licensed his name to olive oil.Not a good association for either brand.
  16. With so many brands making rookie moves, it's good to see one that's well managed.Burbury's brand mgt. has 2X share price this year.
  17. Technorati reports of the 28mil. U.S. bloggers 11 mil. blog about brands in one way or another.Brands need to monitor reputation.
  18. Brand Slippage:Union membership ,as % of total workers,dropped 38% since 1983.About half work in public sector...no need for profit.
  19. Branding:With the recession now over marketers have a new catch-phrase to chew on.They are busy trying to figure out-the new-normal.
  20. Razorfish reports social media users really don't want to be a brand's best friend.They're more interested in discounts/promotions.