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BrandingComm

  1. Brand Building: SF Chronicle after repositioning itself as luxury item, will be 1st newspaper in U.S.to print on gossy paper.Classy.
  2. Branding:Harris Poll finds 66% of consumers don't find business leaders persuasive endorsers in ads...they better not quit day jobs.
  3. Toys of rich are different.You can buy a Lionel train for $250. Warren buys real deal for $44Bil.He needs way to ship money to bank.
  4. Branding Tip: Best way to build your brand is to have at least one big idea per year.Two is better.#branding
  5. Brand Bounce:Ford announced $1Bil in profits for 3rd.qtr.Now has $23bil in cash.Could buy GM,but would rather eat their lunch.#brand
  6. How to Build a Newspaper Brand http://bit.ly/1F8IgH
  7. Virtual Brands:Category sells est. $1bil.,probably more than 99% of firms in the world.But it's not of this world.It's online virtual items.
  8. Brand Drop:Chevron profits drop -52% latest QTR. to $3.8 bil. Let's hope they make it.
  9. Most brands want people for life.WalMart wants you even when the game is over.They're now selling coffins with 12 month payment plans
  10. B2B Advertising Shift http://bit.ly/1rtH9F
  11. Branding:SF Chronicle raised price+63% and its circ. went down -26%. Now making money by repositioning its paper as a luxury item.
  12. Branding is geting more real time.Google,Bing& Sons now will post twits for those who want to to know everything about a brand.#brand
  13. Filene's Basement stores back after going BK.Unfortunately their positioning/differentiation,"Where Bargins Were Born"won't cut it.
  14. @thinkBIG_blog:Agree. Perceived quality is a brand promise so you better be able to meet or exceed the intangible expectations.#brand
  15. @ThriveInBalance:Thx. RT. Every action that involves the customer is a branding opportunity therefore every clothing Co. should do the same
  16. Brand Character:Levi's creating positive brand image by putting tag on their jeans suggesting passing on to Goodwill when finished.
  17. Branding Tip: Focus on building a "perceived quality image," for whatever you offer.Perceptions are more important than reality.
  18. @paigedunn :Good idea to use your social media skills to drum up clients.Blog? Did you get the $500 check? Love Dad
  19. Recruiting:Small businesses now using their Facebook and Twitter accountsfor filling digital spots.Will it affect Craigslist?#brand
  20. Opt-In Advertising http://bit.ly/2gScLI