BrandingComm
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Branding:Weapons of choice for Black Friday amongst retailers this year are not only discounts, but special Face/Twit targeted sales.
about 17 hours ago
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AOL to be spun off,feels need for new logo to repair image.Big waste of time and money.Should fix product before worrying about logo.
10:06 AM Nov 23rd
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Branding:Per Retrevo.com 40% of 35&younger check Face/Twit while driving...multi-tasking will make it hard for radio to be effective.
10:23 AM Nov 22nd
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Brands aren't forever.Over last 11 years Apple stock +2852%, Kodak -94%, Hyundai +690%, Ford -79%.Fewer iconic brands will last beyond 25.
11:30 AM Nov 21st
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Big Game today,Stanford offensive line, felt not loved, so branded themselves as Tunnel Workers Union Local 88.Got media coverage now loved.
10:39 AM Nov 21st
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Branding:Nielsen says over 50% mobile Internet users now accessing Web via smartphones.Means brands need mobile strategy to survive.
2:22 PM Nov 20th
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Brand Pricing: ShopSavvy,new cell app,allows shopper to scan bar code with phone camera to see if a product's price is lower online.
5:10 PM Nov 16th
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Branding:Latest research claims avg. TV viewer spends a record 4 hrs. 49 min.everyday. Hard to believe in this multi-tasking world.
5:01 PM Nov 16th
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GM announced 1/3 of Saab dealers in U.S. will close doors as result of brand sale.Recession technically over,but not for everyone.
7:21 PM Nov 15th
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Branding:One frugal tip for holiday gift...visit used book store,get something special.On gift card reposition as out-of-print book.
6:48 PM Nov 15th
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Branding:Rent the Runway is a great concept for renting designer dresses to the masses(e.g. netflix), but what does it do for brand?
10:08 AM Nov 14th
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Branding Hubs: Facebook reports 80% of America's largest companies have a presence on its site.This means 20% are asleep.
5:55 PM Nov 12th
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Brand Fact:McDonald's is mentioned every 20 seconds on Twitter. Not sure what to do with this fact,but it sure sounds good.
5:46 PM Nov 12th
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It's tough to get a brand switch. Sometimes a 2nd level differentiator helps.E.g.,the humane killing of a chicken. Counterintuitive.
5:14 PM Nov 12th
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Branding:NYT reports Carroll Shelby,Mustang & Cobra fame,has licensed his name to olive oil.Not a good association for either brand.
10:34 AM Nov 12th
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With so many brands making rookie moves, it's good to see one that's well managed.Burbury's brand mgt. has 2X share price this year.
2:49 PM Nov 11th
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Technorati reports of the 28mil. U.S. bloggers 11 mil. blog about brands in one way or another.Brands need to monitor reputation.
1:52 PM Nov 11th
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Brand Slippage:Union membership ,as % of total workers,dropped 38% since 1983.About half work in public sector...no need for profit.
10:37 AM Nov 11th
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Branding:With the recession now over marketers have a new catch-phrase to chew on.They are busy trying to figure out-the new-normal.
5:18 PM Nov 9th
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Razorfish reports social media users really don't want to be a brand's best friend.They're more interested in discounts/promotions.
4:51 PM Nov 9th
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- Name Branding / Marketing
- Location San Francisco Bay Area
- Web http://www.brandi...
- Bio Branding Expert/ Marketing / Social Media Consulting, Tips, News, Insights, Strategies, New Brand Introductions. Have a question? Follow and ask!
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