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Brand_Johnson

  1. #WorkFu has the right idea but missing the "brand" to go with it. #pivot
  2. Insurance companies should be selling "protection" not "discounts" @StateFarm should dramatize +coverage not discount double check
  3. #esurance + #allstate = a confused consumer. Consumer: If Esurance is Allstate, why pay more for Allstate? #branding
  4. Hire for passion and commitment first, experience second, and credentials third... @FastCompany Most companies start with the latter.
  5. @foursquare should buy Circle quick... discovercircle.com Technology moves fast!
  6. @foursquare should focus on social not commerce especially in light of Instagram joining fb. Can't be all things to all people. #innovation
  7. RT @TheNextWeb: Move over Zuck, Abraham Lincoln filed a patent for Facebook in 1845 tnw.to/1ELBJ by @thatdrew
  8. If you don't have the right strategy, good tactics won't help you very much. And social, like all media, is a tactic.. adage.com/article/al-rie…
  9. Only a strong brand can charge $98 for for sweatpants #branding businessinsider.com/lululemon-brai…
  10. GUY KAWASAKI: Here's What I've Learned About Twitter Marketing businessinsider.com/guy-kawasaki-h…
  11. Great strategy is obvious and simple. If your marketing strategy can't be explained in 1-3 words...start over. #branding #marketing
  12. Shouldn't @bubbawatson's driver and shaft be orange to match his car? #bedifferent but then again he just won the #masters w/pink.
  13. Sony laying off 10,000. Bad marketing strategies take time to reveal themselves. If your brand peaks its time to re-evaluate. #branding
  14. @DavidAaker thx, btw love the name Prophet...a great double entendre!
  15. @DavidAaker Shouldn't great brands dominate a category before they extend?
  16. Need marketing confidence? Watch these... theriesreport.com Works every time! #alries