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Spokesperson 4 - Kerry Bridge - How Dell Uses Twitter7:51 AM Sep 24thfrom web
IBM Learnings - make sure you evangalize your campaigns internally...it can lead to even broader propugation of your efforts. Nice one7:45 AM Sep 24thfrom web
IBM Learnings - never underestimate internal timelines to set up especially with new teams...especially your friends in Legal7:42 AM Sep 24thfrom web
IBM Case Study learning - build up your content calendar so you can keep the conversation going.7:38 AM Sep 24thfrom web
Never underestimate the time commitment to keep the conversation going but its critical once you've set the expectation - Sarah Wright7:23 AM Sep 24thfrom web
JUNOS community has built such equity that even sending 4 emails per contact per mth...still gets +20% open and respond rate7:20 AM Sep 24thfrom web
JUNOS community has built an fantastic cross-pollination between our customers that we merely facilitate. That's a key success 4 us.7:09 AM Sep 24thfrom web
Sarah Wright Juniper - be more concerned by the quality of the relationship, not the size of the audience. Big blasts aint always best6:59 AM Sep 24thfrom web
Salesforce have 15 Twitter channels 2 ensure that they can filter convo's by topic. They're monitored real-time by product and sales support6:54 AM Sep 24thfrom web
Salesforce DEDICATED team is only 3 for set-up but contributors are spread across the company6:50 AM Sep 24thfrom web
Number 6 : Don't Share Secrets - remember once its out there...you can't wrangle it back...6:47 AM Sep 24thfrom web