b2b_chat
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A big closing shoutout to @ for prompting the scenario / approach idea. TY Maureen! (if you aren't under the table yet!)
6:07 PM May 24th
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For you: LOYALTY!!! RT @: @ but not limited drinking, right?
6:03 PM May 24th
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Awesome ideas, and more activity than I expected tonight! Will try hard to get a coherent summary with limited drinking references!
6:02 PM May 24th
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Awesome, thanks all for the support of this format! Great discussion, I (@) had a lot of fun with it!
6:01 PM May 24th
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@ Wait, a pony? How did you sneak that past the moderator!
5:51 PM May 24th
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in reply to sandyhubbard
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@ LOL. IBM says: Spend $500 MM to say you make the planet smarter ;-)
5:49 PM May 24th
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in reply to albertsmit
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S4. (cont.) How do you drive sales of new, more profitable managed service and consultative offerings?
5:46 PM May 24th
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S4. You: IT HW firm, adding managed services. HW well known at IT Dir level, now need to sell to exec level (cont)
5:46 PM May 24th
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@ Shhh.. that @ has big ears...
5:46 PM May 24th
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in reply to MaureenB2B
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Great stuff (and I'm liking this format, anyone else?). Wrapping up S3 in a minute.
5:44 PM May 24th
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RT @: A3 If you are a small startup you prob dont have big sales staff...make a big splash at national industry events
5:40 PM May 24th
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@ Like it. What if this is on the opps side, not broker/sales side? (fewer CE reqs)
5:40 PM May 24th
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in reply to LoisMarketing
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MT @: S3: Identify CEO,CFO,CIO at top target firms and engage at conferences, shows and online. Targeted mktg
5:39 PM May 24th
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RT @: A3 create the right Advisory Board. use their high level network to get started.
5:38 PM May 24th
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RT @: A3# If its a broker product start w/their top agencies create a internal demand/req
5:38 PM May 24th
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SW is Software
5:35 PM May 24th
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S3. (cont.) Delivering great results, but entire category is unknown. How do you get high-level meetings?
5:34 PM May 24th
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S3. You: a small startup, *created* a new SW category that improves process in big insurance companies. (cont.)
5:34 PM May 24th
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Alright, great stuff, thanks everyone. Moving to S3 in a moment!
5:34 PM May 24th
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@ Agree Re: money back. I think that is table stakes in this industry though. Can you take it further?
5:31 PM May 24th
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in reply to caseycarey
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- Name #B2Bchat
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- Bio Weekly Twitter chat for B2B marketers - 8 pm ET Thursdays. Moderated by @andrewspoeth, @b2bento, @cuferg, @wittlake and @kseniacoffman.
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