AveryCohen
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RT @: Come to the 5th Chicago Google technology meetup. GTUG & Android on Thursday Dec 3
6:49 AM Dec 3rd
from web
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Perry Marshall: biggest Google AdWords newbie mistake = ad and landing page don't match specific keyword or phrase.
7:50 AM Dec 2nd
from Seesmic
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Perry Marshall: use multiple AdWords campaigns to differentiate regions, networks, devices. You can set budget, target ads for each.
7:46 AM Dec 2nd
from Seesmic
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Perry Marshall: experiment with event, book titles using AdWords e.g. "The 24-hour Workday" title selected via AdWords.
7:43 AM Dec 2nd
from Seesmic
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Perry Marshall: AdWords keyword tool is conservative estimate. You pay more when you start, need to prove a good click-through rate.
7:34 AM Dec 2nd
from Seesmic
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Perry Marshall:
7:29 AM Dec 2nd
from Seesmic
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Perry Marshall: keyword research using Google AdWords keyword tool. "I could talk all day on this tool".
7:25 AM Dec 2nd
from Seesmic
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Perry Marshall: optimize for clicks, makes your "funnel" wider. Later, after you have data, optimize for "conversions".
7:21 AM Dec 2nd
from Seesmic
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Perry Marshall: Better offer in AdWords ad (e.g. "FREE") gets even more clicks.
7:19 AM Dec 2nd
from Seesmic
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Perry Marshall: better domain name, better URL in an AdWords ad can have a 3x difference in click through rate.
7:16 AM Dec 2nd
from Seesmic
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Perry Marshall: Google AdWords is a copywriting contest. Better click through rate pays less for better ad position.
7:13 AM Dec 2nd
from Seesmic
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Perry Marshall talking about Google AdWords at ITA Marketing round table
7:09 AM Dec 2nd
from Seesmic
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On conference call for Chicago 2010 schedule. Lots of good stuff coming up! Extensions, e-commerce, , Security, Templates.
5:11 PM Nov 24th
from Seesmic
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Seesmic for windows slow + UI inconsistent. Still doesn't synch lists and searches with Android and Air versions. Would people pay for that?
12:35 PM Nov 23rd
from Seesmic
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Coke's coming SM campaign triggering new collaboration between communications, public relations and marketing teams.
8:09 AM Nov 23rd
from Seesmic
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Now I can tweet from my androd phone!
9:33 PM Nov 22nd
from API
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I'm attending Windy City Social - Marketing Challenge --
1:07 PM Nov 16th
from web
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@ Happy Birthday -- back on Twitter today, just to make sure I got that in!
9:23 AM Nov 6th
from Seesmic
in reply to williger
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Curious about using Google Analytics to attract more people to your site? Google Analytics Webinar w/ @ .
1:22 PM Oct 26th
from Seesmic
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@: there isn't much networking that i know of going on this week? I swear there are at least a half-dozen Wednesday & Thursday!
8:49 AM Oct 26th
from Seesmic
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- Name Avery Cohen
- Location Chicago
- Web http://www.metris...
- Bio Internet Marketing strategy and implementation, web analytics, SEO, paid search. Chicago http://www.metristpartners.com
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