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AveryCohen

  1. RT @pekpongpaet: Come to the 5th Chicago Google technology meetup. GTUG & Android on Thursday Dec 3 http://chigtug5.eventbrite.com
  2. Perry Marshall: biggest Google AdWords newbie mistake = ad and landing page don't match specific keyword or phrase. #seo #sem
  3. Perry Marshall: use multiple AdWords campaigns to differentiate regions, networks, devices. You can set budget, target ads for each. #sem
  4. Perry Marshall: experiment with event, book titles using AdWords e.g. "The 24-hour Workday" title selected via AdWords. #seo #sem
  5. Perry Marshall: AdWords keyword tool is conservative estimate. You pay more when you start, need to prove a good click-through rate. #sem
  6. Perry Marshall:
  7. Perry Marshall: keyword research using Google AdWords keyword tool. "I could talk all day on this tool". #seo #sem
  8. Perry Marshall: optimize for clicks, makes your "funnel" wider. Later, after you have data, optimize for "conversions". #seo #sem
  9. Perry Marshall: Better offer in AdWords ad (e.g. "FREE") gets even more clicks. #seo #sem
  10. Perry Marshall: better domain name, better URL in an AdWords ad can have a 3x difference in click through rate. #seo #sem
  11. Perry Marshall: Google AdWords is a copywriting contest. Better click through rate pays less for better ad position. #seo #sem
  12. Perry Marshall talking about Google AdWords at ITA Marketing round table #seo #sem
  13. On conference call for #Joomla Chicago 2010 schedule. Lots of good stuff coming up! Extensions, e-commerce, #SEO, Security, Templates.
  14. Seesmic for windows slow + UI inconsistent. Still doesn't synch lists and searches with Android and Air versions. Would people pay for that?
  15. Coke's coming SM campaign triggering new collaboration between communications, public relations and marketing teams. http://bit.ly/8fz7pI
  16. Now I can tweet from my androd phone!
  17. I'm attending Windy City Social - Marketing Challenge -- http://bit.ly/fyrAE
  18. @williger Happy Birthday -- back on Twitter today, just to make sure I got that in!
  19. Curious about using Google Analytics to attract more people to your site? Google Analytics Webinar w/ @AveryCohen . http://bit.ly/41Zii8
  20. @willenglishiv: there isn't much networking that i know of going on this week? I swear there are at least a half-dozen Wednesday & Thursday!