Appature
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Is search engine and banner advertising dead to the small business?:
10:20 AM Nov 24th
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RT @: Ray Kerins, VP, Pfizer Worldwide Communications: “We’re not doing it for publicity’s sake. We’re doing it for the dialo
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9:20 AM Nov 18th
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What did the FDA say about drug ads in social networks? Check it out:
4:39 PM Nov 13th
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63% of small businesses do not think Social Media is helpful: What do you think?
11:39 AM Nov 8th
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53% of new media users think that brands should have a presence in new media: . What about the other 47%?
11:38 AM Oct 29th
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How are marketers measuring success? - 77% base it on new customers acquired.
6:52 PM Oct 22nd
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Interesting Wikirank on Enterprise marketing management: It is great to be solving problems in this space.
5:36 PM Oct 21st
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Should a "brand manager" be called a "brand advocate"? Interesting article coming out from Forrester next week:
9:54 AM Oct 20th
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Consumers choose email over any other marketing channel by a margin of 3 to 1:
5:41 PM Oct 14th
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Just read that in 2009, more than 75% of marketing budgets worldwide will be cut by at least 20%. Are you spending your budget wisely?
5:38 PM Oct 14th
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Are you ready fro Web 3.0? Make sure you have Web 2.0 down first. This article focuses on practical solutions:http://bit.ly/VNUZP
10:09 AM Oct 12th
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Attended Owen HCBA conference on Friday. Awesome event! 3 keynotes were very interesting: . Look for post show media
2:34 PM Oct 5th
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Interesting article on things to think about when developing a social media marketing plan:
2:30 PM Oct 5th
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Xconomy coverage of Appature's newest release:
9:35 AM Oct 1st
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75% of marketing budgets are being cut. What did 38% of marketers do? Increased spending on lower-cost digital media:http://bit.ly/pKuWr
4:27 PM Sep 30th
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Interesting article on understanding and integrating data and the challenges marketers face when it comes to analytics:
10:32 PM Sep 29th
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Appature launches Social Media Sentiment Analysis - Integrates with the Master Customer Profile at your company:
5:02 PM Sep 29th
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Keep the conversation going! 200% increase in Twitter users over last year:
1:37 PM Sep 16th
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we're looking for a market development manager - - pls RT!
9:13 PM Sep 14th
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81% of execs think there is value in using social media to build their brand; where are the other 19%:
2:54 PM Sep 11th
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- Name Appature Inc
- Location Seattle, WA
- Web http://www.appatu...
- Bio Appature creates enterprise marketing software, exclusively for healthcare.
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