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AnnStanley

  1. Home now. About to enjoy my birthday chocolate and bottle of red zinfandel snd this weeks mad men. Lush:-)
  2. #smx @annstanley Pay Per Click presentation - Maximizing paid search campaigns with Google - SMX London anicca-solutions.com/blog/2012/05/p… via @AnnStanley
  3. #smx comparing the use of different mobile vs ipad vs desktop devices see googlemobileads.blogspot.com
  4. #smx chomp search engine for apps. Bought by apple. Has s ppc model
  5. #smx higher ranking websites have a link profile that has a mix of links with anchor text (keywords), no follow, stop words, or brand name
  6. #smx Marcus Tober talks about how ref: author signal could be a ranking signal in the future
  7. #bing paid search now has mobile targeting and locatiin extension
  8. #smx colin bracken explains that 1 hour betwern searc and purchase. Over half use smartphone to seatch in store Pc search to purchase 1month
  9. #smx bing launches new interface in usa. With social oanel on the right. Traditional search on left and rich universal results in middle
  10. @NaoWilson Where are you located? if you are in the midlands (UK) we have day courses for £200 via ebusinessclub.biz
  11. Live Blogging: Interview with Amit Singhal, Google Fellow searchengineland.com/interview-with…
  12. #smx search plus your world rolled out in europe after redesign
  13. #smx vertical search where data comes from a 3rd party is marked as sponsored even if there is no fee
  14. #smx vertical search. Sponsored box. Is this paid inclusion? Need to source data eg for flight info. Based on a deal even if there is no fee
  15. #smx porky pig experment. You have to understand objects to give direct answers
  16. #smx google uses more than 200 signals for ranking. Penguin reduces impact of bad links.
  17. #smx google has 2-3 algorythm changes/day. Use feedback from users. Developers test a change in sandbox to see effect A:B testing with users
  18. #smx Personalised results get a higher click through. Results should be ordered by relevancy. Bing separates social.
  19. Search context is about language and location. Personalisation is about history and your preferences. But without reducing diversity #smx