AmandaMooney
Looking forward to catching up with @nathanwburke and friends tonight. DM if you are interested in joining
| Women of Twitter: Would you give up blogging for chocolate http://tinyurl.com/6y95g3 |
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| Nokia reinventing itself as an "internet company" http://tinyurl.com/4we886 |
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| @missingmuse that would be really interesting |
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| @jchenard would love to hear more about your work with the co. Very interesting case |
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| @amandachapel no one's talking about or endorsing manipulation. Please consider real content here before criticizing so harshly |
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| Question: Staffing needs related to social media "start small; give to someone very well attuned to customer." Li cites @jowyang report |
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| *start w/ customers *create measurable objectives *get executive backing * romance the naysayers (ie. often legal) *start small, think big |
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| Support: "Predator" on Dell Community Forums contributed 22,508 posts since 1999. Dell est. support call costs $10. Imagine how much $ saved |
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| ExpoTV- cool you can choose to see reviews from people like you. If you're into bargins vs. tech specs, etc |
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| "ExpoTV uses reviews to energize shoppers" |
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| Other examples: Blendtec, Brides.com on MySpace and TiVo community forum |
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| P&G said it was 4 times more effective than traditional marketing according to @charleneli |
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| @charleneli introduces http://beinggirl.com/ example from P&G |
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| Key Roles and GS Objectives: Listinging/Research, Talking/Marketing, Energizing/Sales, Supporting/Support, Embracing/Development |
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| Social technology ladder:creators, critics, collectors, spectators and inactives see: http://tinyurl.com/2vv3dv |
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| Four step approach: POST- assess people, objectives, strategy and then finally, decide on technologies to use to reach these P, O +S |
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| "Objectives are the key to a successful social strategy" *not the technology |
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| Def. of Groundswell: "People use technology to get the things they need from other people rather than traditional institutions like corps." |
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| Groundswell: "Not about Web 2.0... about people connecting and drawing strength from each other" |
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