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AlwinHoogerdijk

  1. New blog post (yes, I am still alive, just been busy): Protecting software with Themida http://bit.ly/8H1iJI
  2. Had a great day at Aston Martin in Gaydon. Now heading back to Amsterdam. http://yfrog.com/3na9dxj
  3. At Schiphol airport, waiting for our flight to Birmingham. Visiting Aston Martin factory today.
  4. Focusing on creating good software isn't always the best way to spend your time. Great software won't sell if nobody knows about.
  5. Spolsky about priorities http://bit.ly/3MVGW Interesting, but I don't agree. Good software doesn't sell itself. Check my comment.
  6. Just launched our 3rd web-app, for cataloging games online: http://connect.collectorz.com/games
  7. Just enjoyed Triggerfinger + Drive Like Maria at Melkweg Amsterdam. Both were amazing. http://yfrog.com/4i76zmj
  8. Now let's see if these affiliates will bring in some sales.
  9. We're live in both the Commission Junction and PepperJam affiliate networks. Hundreds or affiliates have signed up for our program already.
  10. Implementing Commission Junction tracking on my order confirmation page. I hope to go live this week. New source of quality traffic?
  11. Yes! We finally moved to the #1 position on google.com for "dvd database" (kicked IMDb to #2). http://bit.ly/74YjuK #seo
  12. Setting up my new 27 inch, quad-core i7 iMac.... OMG that screen is HUGE ...
  13. Optimizing my autoresponder messages for Connect sign ups. One of the pros of web-apps: you can use ARs to follow up on all trial users.
  14. Adwords tip for ISVs, track your downloads as conversions and pick winners of ad split tests based on cost per conversion (and CTR).
  15. Andy Brice about embracing the dark side: http://successfulsoftware.net/2009/11/23/marketing-for-microisvs/
  16. New post: Focus on Product, Conversion or Traffic? http://www.alwinhoogerdijk.com/2009/11/20/what-to-focus-on-product-conversion-or-traffic/
  17. Focusing on Traffic this week. Ignoring Product and Conversion...
  18. Commision Junction sure doesn't make it easy for an advertiser to get started.
  19. It took us a couple of months to get a Commision Junction account, now we have been waiting for over a week to get our account activated....
  20. A/B split testing my landing page headlines, again. Of all website changes, the headline still seems to make the most difference.