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AlmaAgency

  1. Hispanic Boomers: A Missed Opportunity? wp.me/p1YcCk-5C #advertising #insights #Latism #BeLatino 8:03 AM May 24th via HootSuite
  2. RT @isaacmizrahi2go: We at @AlmaAgency have been saying this for a while. Culture is the New Language! ow.ly/b6ET0 via @AdAge 12:00 PM May 23rd via HootSuite
  3. 2/3 boomers want to help children & grandchildren w downpayments. Multigenerational housing rising. Seeking proximity w privacy #IconoSphere 1:15 PM May 22nd via HootSuite
  4. Activities #boomers do w #millennial kids: dinner, movies, travel, take walks, casinos. 59% of #boomers support adult children #IconoSphere 1:10 PM May 22nd via HootSuite
  5. #Boomers made a concerted effort to have a better relationship w their children. Warm & close, as opposed to their parents. #IconoSphere 1:00 PM May 22nd via HootSuite
  6. Recession + slow recovery causing depression in households: Many millennials living w boomer parents. This'll reverse. #IconoSphere 12:55 PM May 22nd via HootSuite
  7. Session at #IconoSphere - Exploring Boomer-Millennial Hot Spot >> Between them they make 150+M consumers. Mutual influence of generations. 12:46 PM May 22nd via HootSuite
  8. Perfect! >> How NOT to go digital: tomfishburne.com/2012/04/going-… via @hetty4 @KAIcono #IconoSphere #digital #cartoons 11:00 AM May 22nd via HootSuite
  9. Steps to creating global phenomenon: 1. Value alignment 2. Culture Screening 3. Localization 4. Targeting 5. Socialization #IconoSphere 10:00 AM May 22nd via HootSuite
  10. Some rising global values like "simplicity" & "relaxation." Ex. of a brand that capitalizes on these > @Havaianas flip flops. #IconoSphere 9:55 AM May 22nd via HootSuite
  11. Values associated w trends vary in importance across the world, so not all trends will be adopted equally. #IconoSphere 9:50 AM May 22nd via HootSuite
  12. Phenomena around the world not evenly distributed. Trend may be in any stage: Source, emerging, mainstreaming, not observed. #IconoSphere 9:45 AM May 22nd via HootSuite
  13. New trend diss.: Starts in city w #SocMed penetration > Spread via #SocMed > Bloggers, activists > 2-5 D to spread > 2 Yrs life #IconoSphere 9:40 AM May 22nd via HootSuite
  14. Old model of trend dissemination: Alpha city > Trad. media > Spread by celebs, journalists > 1-2 Yrs to spread > 2-7 Yrs life #IconoSphere 9:35 AM May 22nd via HootSuite
  15. Trends >> The Web is the medium, spec. Social Media. "It can't cause a revolution but can effectively assist one." Definitely! #IconoSphere 9:30 AM May 22nd via HootSuite
  16. How trends start >> The cradle: Hot spots Alpha Cities. Influencers >> YoCos (Young Cosmopolitans), celebrities. #IconoSphere 9:25 AM May 22nd via HootSuite
  17. Cupcakes given as example. Connect w human values. Decadent + small, customizable. In pop culture, movies, TV, Reality TV. #IconoSphere 9:20 AM May 22nd via HootSuite
  18. Consumers around the world are open to new products, celebrations, shopping habits as long as they align w their own values. #IconoSphere 9:15 AM May 22nd via HootSuite
  19. Breakout session about global phenomena. How trends spread across country borders. #IconoSphere 8:59 AM May 22nd via HootSuite
  20. . @susanorlean "Get out of your area of expertise. Get uncomfortable! " @Iconoculture 2012 conference #iconosphere 7:55 AM May 22nd via Twitter for iPhone