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AllAboutFunding

  1. #in Investors like a unique offering or an idea that is innovative, possibly solving an old problem
  2. Investors want to see that the market situation is likely to keep improving and you have the prospective contracts with key customers
  3. #in Investors want to invest in something which is exciting, inspires them and has high growth potential and scalablity is achievable
  4. #in need to understand how they will unlock future value in their investment, what is their Return on Investment
  5. #in also want to know what sort of non monetary requirements are sought
  6. #in want to know how their investment will grow and how if it will be diluted by further share issues
  7. #in want to if their money be enough or will you be knocking on their door again in a years time? How will further expansion be funded?
  8. #in would like to know where any other historical investment has come from, who else believed your story and how was it used
  9. #in want to know how much you want it; how much skin you have in the wheel
  10. #in will not want to just fund your life style or to keep your salary topped up
  11. #in investor will want to know how much money you have invested yourself in the product or service
  12. #in need to understand how much funding is required, what the money be used for and what they are buying
  13. #in investor needs to see an action plan. Lovely looking business plans are great but will the theory be turned into action?
  14. Investors needs to understand the competition? Who are the key competitors and what is their market share? No competitors is not good
  15. #in Do you understand your market, isolated who will buy your product/service? If not, what chance does a potential customer have?
  16. #in you have an excellent understanding of critical factors such as break even, costs per item and sales per product?
  17. #in Investors want to be certain that you really understand your business
  18. #in Investors want to understand how has it been managed up to now and the quality of the management team
  19. #in Investors want to be confident that you can adequately describe your ideas/business proving that you have good communication skills
  20. #in Investors want to know what is your commitment, financially or otherwise?