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Aberdeen_CMTG

  1. Miss the CMO Summit? No worries. A CMO Summit recap Webinar will be held Thursday, 10/22/09 at 10am PST / 1pm EST. http://bit.ly/13gJok
  2. Join the conversation- connect with the Aberdeen Customer Management team on LinkedIn: http://bit.ly/101pVG
  3. Many thanks to Frank Reed for attending the CMO Summit and sharing his thoughts on the event: http://bit.ly/kVULi
  4. #cmosummit Rule of thumb- 5-10% of customers will join an online community- so do the math and see if it's worth it
  5. #cmosummit Scott Wilder, Intuit- discussing voice of the customer and online communities
  6. #cmosummit Companies that deliver an exceptional customer experience within the right medium will outperform traditional marketers
  7. #cmosummit Don't tell me, show me. Don't talk about what you're going to do as a marketer, do it!
  8. #cmosummit Mike Williams, VP Marketing for the SF 49ers took the stage.
  9. #cmosummit Just kicked off Day 2 of the CMO Summit
  10. #cmosummit Matt Smith, VP Marketing Strategy, Best Buy taking the stage...
  11. #cmosummit 1 in 500 working Americans work for Wells Fargo..Wow
  12. #cmosummit Watching Sylvia Reynolds, CMO, Wells Fargo- on the value of pro bono work (Taproot)
  13. #cmosummit A brand is a promise that creates a preference
  14. #cmosummit Jeff Zabin moderating a panel on social media; Symantec, Levi Strauss, Match.com, Intuit
  15. #cmosummit Where do your competitors leads come from? Your bad service? Your apathy? Something to think about.
  16. #cmosummit Making Process Changes: Difference between alignment and agreement. You don't have to agree, but you have to align.
  17. #cmosummit Mike Indursky, CMO, Burt's Bees is presenting.
  18. #cmosummit Our brand is based on what we do with what we learn from experience.
  19. #cmosummit A 3-5% increase in retention can lead to as much as a 40%+ increase in profit
  20. #cmosummit Don't just listen to customers. Listen and act!