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ANAmarketers

  1. Video is the fastest growing online advertising format with spending expected to increase 54.7% yoy in 2012 according to eMarketer 8:30 AM May 24th via TweetDeck
  2. This month's issue of the ANA eMag explains how 2 harvest consumer data 2 find the right custmr segmnts 4 ur brand. bit.ly/Lstwnn 7:00 AM May 24th via TweetDeck
  3. Insight from Forrester at ANA's Mobile Marketing Conference: stop thinking "mobile phone" and start thinking "untethered technology" 6:09 AM May 24th via TweetDeck
  4. Learn how to manage the digital pipeline @ r 2012 ANA Digital & Social Media Conference presented by @MeredithCorp: bit.ly/JmX7TG 6:14 AM May 23rd via TweetDeck
  5. Read our latest blog Marketing to Asian Americans and Insights from the 3AF Conference bit.ly/KvVPk3 10:24 AM May 22nd via TweetDeck
  6. ANA study: fees are here to stay; quarterly reviews are becoming more common; agencies/marketers are becoming more accountable. 7:39 AM May 9th via web
  7. ANA study: still problems in dealing with local practices, cost differences, and desire for local control. 7:38 AM May 9th via web
  8. ANA study: lots of debate over global scope of work and fee planning/management. 7:37 AM May 9th via web
  9. ANA study: 65% of marketers expect to change their comp agreements in the next year. 7:36 AM May 9th via web
  10. ANA study: most marketers handle agency bill-pay on a local basis, likely for tax and internal budgeting reasons. 7:35 AM May 9th via web
  11. ANA study: over 80% of marketers use agency performance reviews, followed by media performance goals and brand.ad awareness. 7:35 AM May 9th via web
  12. ANA study: 49% use incentives; more than half establish agency incentives at the gobal level. 7:34 AM May 9th via web
  13. ANA study: almost half of marketers review agency time and costs on a local basis; 31% on a regional level. 7:33 AM May 9th via web
  14. ANA study: 58% of marketers review, reconcile global agency fees on annual or more frequent basis. 7:32 AM May 9th via web
  15. ANA study: most marketers obtain detailed agency staff and cost info, and it is mostly gathered from local level up. 7:31 AM May 9th via web
  16. ANA study: in b-to-b space, 77% of companies polled use fees. 7:29 AM May 9th via web
  17. ANA study: sales commission method used much less globally. 7:28 AM May 9th via web
  18. ANA study: fees dominate form of global agency comp, but significant use of both fees and commissions. 7:28 AM May 9th via web
  19. ANA study: about half of marketers manage their global agency comp through central, regional, and local resources. 7:26 AM May 9th via web
  20. ANA study: 51% of marketers employ a combo of central, regional, and local resources to manage their global ad assignments. 7:24 AM May 9th via web
  • Name ANAmarketers
  • Location New York, NY
  • Web http://www.ana.net
  • Bio Welcome to the official Twitter account for the ANA (Association of National Advertisers). Get info on events, insights, advocacy, training workshops, and news.
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