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ABAMarketing

  1. Safe travels and see you in San Diego next Sept! 11:37 AM Sep 20th, 2011 via Mobile Web
  2. Conference adjourning - it's been an amazing 3 days! Great content, lots of networking and new friendships made. 11:35 AM Sep 20th, 2011 via Mobile Web
  3. Not in the plan? Careful, because unplanned activities can take way more time than your planned activities. 11:30 AM Sep 20th, 2011 via Mobile Web
  4. Make your frontline staff an extension of your marketing dept - get their buy-in and get them excited. 11:24 AM Sep 20th, 2011 via Mobile Web
  5. Create mktg plans in conjunction with your branch mgt - get buy-in and enjoy shared success! 11:11 AM Sep 20th, 2011 via Mobile Web
  6. The best plans need executers throughout your organization. Get buy-in from many different depts or your plan goes nowhere! 10:58 AM Sep 20th, 2011 via Mobile Web
  7. Hey - when was the last time your marketing budget went up? Been a while?? Map your plans with cost/benefit analysis. 10:53 AM Sep 20th, 2011 via Mobile Web
  8. If you're told "Tell me how much it will cost and I"ll tell you if you can go ahead" then you need to be in this session on mktg planning! 10:40 AM Sep 20th, 2011 via Mobile Web
  9. Just heard a great story of a midwestern bank developing an impressive financial education program for kids K-12. 10:15 AM Sep 20th, 2011 via Mobile Web
  10. Greater financial literacy will go a long way in avoiding customers making bad financial decisions. 10:11 AM Sep 20th, 2011 via Mobile Web
  11. Ask ourselves whether bank culture, branding, PR and community outreach are completely aligned? 9:50 AM Sep 20th, 2011 via Mobile Web
  12. In marketing, if it isn't measured it didn't happen! 8:36 AM Sep 20th, 2011 via Mobile Web
  13. Beware silent customer attrition! They have an account but no activity so they've mentally left... 8:27 AM Sep 20th, 2011 via Mobile Web
  14. Are we properly measuring campaign ROI?? We need to know complete lifetime value of our products for true ROI 8:03 AM Sep 20th, 2011 via Mobile Web
  15. Learning tools and techniques to measure customer retention... 7:58 AM Sep 20th, 2011 via Mobile Web
  16. Tuesday is starting with transforming good ads to great ads. Ask ourselves what's our story - what's unique - what do we own?? 5:49 AM Sep 20th, 2011 via Mobile Web
  17. Intel sponsors the networking reception tonight - great conversations with service providers and fellow bankers! 1:32 PM Sep 19th, 2011 via Mobile Web
  18. Is free checking an addiction ? Will customers change their behavior to keep a free checking account? 1:23 PM Sep 19th, 2011 via Mobile Web
  19. Fee or free checking? The debate is underway and excellent arguments on both sides of the live debate! 1:19 PM Sep 19th, 2011 via Mobile Web
  20. Peter Sheahan - our business assumptions can block our ability to see opportunity 5:27 AM Sep 19th, 2011 via Twitter for BlackBerry®
  • Name ABAMarketing
  • Location Washington, DC
  • Web http://www.aba.co...
  • Bio This year's marketing conference will be September 23-25, 2012 at the Manchester Grand Hyatt in San Diego, California.
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