agaffney
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Only 15% of marketing leaders who have marketing automation platform, feel they are using it to the fullest potential
1:13 PM May 23rd
via Twitter for iPad
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Sales/mktg aligned orgs see 5.3x revenue and 6.2x profitability growth vs those that do not strive to be aligned.
1:25 PM May 22nd
via TweetDeck
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Sales enblmt fundg - 46% personnel, 16% systems/tech/tools, 12% content dev, 10% prod/soln trg, 12% sales effectiveness trg, 4% other
3:21 PM May 23rd
via Echofon
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Sales scripts don't work because buyers forget their lines. Prepare sales to improvise, nor deliver a script.
3:25 PM May 23rd
via Twitter for iPhone
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Channel programs typically outsource 50% to 75% of their demand programs to third parties that can fill gaps via @
1:44 PM May 23rd
via web
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64% of execs read email via mobile - @ - B2B marketers need to figure out mobile quickly
2:07 PM May 23rd
via Twitter for iPad
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35% of attendees believe their B2B thought leadership programs are in their infancy. Lots of room to grow!
2:18 PM May 23rd
via HootSuite
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50% of marketers use assumptions as the foundation of their lead scoring system
3:15 PM May 23rd
via QuickMobile
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Half of companies are doing assumption-based lead scoring; this will evolve as companies build performance history
3:16 PM May 23rd
via TweetDeck
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.@ discusses @' new Demand Waterfall in latest post
8:36 AM May 23rd
via Buffer
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42% of attendees build theme based campaigns based on known buyer needs
9:23 AM May 23rd
via HootSuite
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Anatomy of the next-gen B2B campaign
10:21 AM May 23rd
via HootSuite
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Retailers Leveraging to Elevate Brand, Boost Sales -
10:51 AM May 23rd
via HootSuite
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RT @: 22% Of organizations have not adapted to changes in buying behaviors at all.
10:55 AM May 23rd
via HootSuite
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44% of attendees said they fight from time to time about sourced leads via @
11:00 AM May 23rd
via Buffer
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70% of Smartphonatics have used their smartphone to make a payment in the last 6 months
11:59 AM May 23rd
via Buffer
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The Anatomy Of A Next-Gen Campaign via @
12:13 PM May 23rd
via HootSuite
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.@' @ and @ discuss the Demand Waterfall at
1:00 PM May 23rd
via Buffer
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New verticals, alliances, solutions and customer segments are key drivers for channel marketing in organizations
1:13 PM May 23rd
via web
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So much of progress comes from something breaking then having to fix it; enjoying view of @'s journey
11:17 AM May 23rd
via TweetDeck
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- Name agaffney
- Location Hasbrouck Heights
- Bio Editor, DemandGen Report
Content Director, Demand Creation Specialists
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