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37designs

  1. Any page on your website could be a landing page. Check your analytics to find the most common landing pages.
  2. Think about your core users and how well they know technology. Alter your design based on their needs.
  3. Every page on your site should have a goal, even if it is simply to push them towards the next stage in the sales funnel
  4. Identify what groups you are talking to before you build your website.
  5. You can improve the number of people who move through the sales funnel of your website by reducing decisions for any stage into a yes/no
  6. Make sure to have your phone number on every page of your website